Spotler Group acquires RedEye to continue its European growth as the leading Marketing Automation Solution Provider

Spotler Group, a leading pan-European provider of marketing automation solutions, has acquired RedEye, a UK-based marketing technology platform. This acquisition aims to enhance Spotler‘s offerings and expand its market influence.

RedEye is renowned for its advanced marketing automation and customer data platform, which helps its, predominantly, eCommerce clients, boost customer engagement and revenue. Integrating RedEye into the Spotler Group’s existing portfolio will enhance the ability to provide comprehensive, personalised, AI-driven marketing strategies to clients across various sectors and help businesses improve their attribution; ultimately driving additional revenue.

Lee Chadwick, CEO of Spotler Group remarks, “this marks a significant milestone in our growth strategy, specifically increasing our UK strength. RedEye clients can rapidly benefit from the incremental technologies provided by the Spotler Group, while continuing to benefit from exceptional customer service.”

Scott Young, CEO of RedEye, added, “Joining Spotler Group is a thrilling opportunity for RedEye. Our combined expertise will deliver unmatched value to our customers, offering a wider range of innovative marketing solutions.”

The integration process will commence immediately, ensuring a smooth transition for both customers and employees. The companies will collaborate closely to leverage their combined strengths and deliver enhanced capabilities to the market.

With a client base exceeding 5,000 across eight European nations, Spotler Group is a major player in the European marketing technology sector. The acquisition of RedEye significantly enhances Spotler’s footprint in Europe. This move also brings valuable consumer brand expertise, accelerating Spotler’s expansion into the UK B2C and eCommerce markets.

About Spotler Group
Spotler Group is a leading provider of marketing automation provider, dedicated to helping businesses optimise their marketing efforts and drive growth. Committed to innovation and customer success, Spotler Group offers comprehensive solutions that empower marketers to achieve their goals.

About RedEye 
RedEye specialises in marketing automation and customer data management, focusing on driving customer engagement and revenue growth. RedEye offers advanced solutions to a diverse range of clients across various industries.

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