Become the Brand AI Recommends First. Understanding Citation Authority for 2026

AI search is reshaping how people discover brands, compare options and decide what to buy.

The organisations that adapt their SEO strategy now will be the ones leading the pack in 2026. One of the biggest emerging opportunities is citation analysis and citation building for AI platforms.

It is an evolution of classic Digital PR, rebuilt for how AI systems judge authority and choose which brands to surface in their answers.

Join Charlie Marchant as she explains how platforms such as ChatGPT, Perplexity, and Gemini increasingly depend on citation signals, and how you can take advantage of this shift to secure greater visibility.

You will learn:

• What AI-driven citation signals are and why the major AI platforms rely on them
• How to pinpoint the AI authority gaps in your sector
• Practical tactics for building citations that AI systems can actually find, trust, and surface
• Real examples of brands winning visibility through structured, AI-led citation building

Why this matters now

AI chatbots already influence buyer research, vendor selection and purchasing decisions.

If your brand is not appearing in AI-driven answers you are missing out at the exact moment prospects are forming intent. Citation authority is fast becoming a key signal and early adopters are already seeing significant gains.

Who should attend

This session is built for marketing, SEO, content, PR, and leadership teams looking for practical, high-impact steps they can implement straight away. No fluff, just clear guidance for the year ahead.

Your speaker

Charlie Marchant is the CEO of Exposure Ninja, a leading digital marketing agency known for its specialism in SEO, AI Search and results-driven marketing.

Under her leadership, the agency achieved B Corp certification and launched the Ninja Digital Marketing Mentoring Programme to support aspiring marketers from less privileged backgrounds.