The AI-influenced customer: Are your journeys ready?

AI isn’t just changing how customers discover brands. It’s changing the customer who arrives.

Your customers can now research, compare and narrow down their choices through AI before they ever reach your website. They may arrive more informed, with different expectations and less patience for experiences that don’t feel relevant.

But have the customer journeys you’ve built changed with them?

Join us for a practical 30-minute session for commerce marketers, where we’ll share three ideas for adapting the journeys you already have to today’s changing buyer behaviour.

In 30 minutes you’ll learn:

• How AI is changing customer buying behaviour
• Where that change could be creating gaps in the journeys you already have
• Three practical ideas for adapting your customer journeys to how people research and buy today
• How customer data and behaviour can help you decide what experience should happen next

From understanding your customers to knowing what to do next 

Great commerce marketing is a continuous loop: understand your customers, act on what you know, ask what worked, then use those answers to improve what you do next. 

In this webinar, we’re focusing on one increasingly powerful part of that loop: Ask. We’ll explore how AI is making it easier to question your marketing data in plain language – and turn the answers into your next move. 

Everyone who registers will receive:

• Access to the live 30-minute webinar 
• The webinar recording to watch on-demand 
• Three practical ideas for adapting your customer journeys
• Examples you can take away and apply to your own marketing automations

This session is ideal for:

• Ecommerce and commerce marketers 
• CRM, email and lifecycle marketers 
• Customer and retention marketers 
• Marketing teams responsible for customer journeys and automation
• Marketers looking for practical ways to respond to changing AI-influenced buying behaviour

Hosted By…

Kristian Tucker is Spotler’s Product Evangelist, known for his forward thinking approach to customer lifecycle strategy.

With more than ten years of experience leading Customer Service and Success teams in SaaS, he specialises in guiding clients from onboarding to sustained, high revenue growth.