Conversion Data Mastery – Segmentation & Personalisation Secrets

Welcome to “Email & Beyond,” the ultimate podcast for email marketing aficionados, brought to you by eFocus Marketing and Spotler UK. In this episode, we uncover the secrets of segmentation and personalisation using conversion data to deliver highly relevant content and offers to your audience. Dive into advanced techniques like eRFM (engagement, Recency, Frequency, Monetary) analysis and more to enhance your targeting strategy and boost your conversion rates.

In this episode, you’ll learn:

• The Power of Segmentation: Discover how to segment your audience effectively to ensure your messages resonate.
• Personalisation Techniques: Learn how to leverage conversion data to create personalised experiences for your audience.
• eRFM Analysis and Beyond: Understand how to use eRFM analysis and other advanced techniques to fine-tune your targeting strategy.

Join us to unlock the secrets of segmentation and personalization and take your email marketing to the next level!