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24-04-2024 25:02
Join Richard Wall, Campaign Marketing Manager at Spotler UK, and Kate Barrett, Founder and CEO of e-Focus Marketing, as they explore the world of RFM modelling.
In this episode of “Email and Beyond,” they explore the relevance of RFM analysis in today’s marketing landscape and debunk the myth that it’s outdated.
Discover how RFM (Recency, Frequency, Monetary value) can revolutionise your approach to audience segmentation and transform your marketing strategy.
Don’t miss out on the actionable insights that can reshape how you connect with your audience.
Tune in to explore the untapped potential of RFM modelling and reshape your marketing strategies for maximum impact!