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05-06-2024 20:46
Join Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, in this engaging episode of “Email and Beyond.”
Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other’s impact.
Delve into the B2B and B2C perspectives on using these channels together, exploring the do’s and don’ts, the pitfalls of unsolicited messages, and the art of crafting a holistic customer journey.
From the delicate balance of frequency to the challenges of attribution modelling, Kate and Richard share insights and actionable tips to level up your multichannel marketing game.
Tune in to gain actionable insights and elevate your marketing approach by harnessing the collective power of email, SMS, WhatsApp, and ad retargeting!