GA4 Implementation: What to Do and Not to Do

Google have done it again. You might remember all those years ago when Universal Analytics was introduced, and you had to switch to this code as it didn’t port over any historic data.

Well they have only been and done it again. The new GA4 code is here and it is replacing UA. The kicker… it comes without any data! 

What you will learn from this session:

• How to Set up a GA4 property (properly)
• Adjust your data retention and capture settings
• Setup conversions
• Create custom dimensions & metrics (and what’s still missing from GA4)
• Filter internal traffic
• Understand attribution settings and how to adjust
• Connect to other Google properties (Ads, Search Console, etc)