Video Marketing: How to Use it Effectively & Why it Works

In this engaging content marketing deep dive, leading video marketing expert Jon Mowat explores the power of video.

Drawing on insights from neuroscience and 20 years of experience, Jon explains why video is so good at changing behaviour.

He will look at models for understanding and using different content types, and how you can cost-effectively run video across the sales and marketing process to drive brand growth.

Expect inspiring examples and plenty of takeaway tips that you can put into practice straight away.