Yahoo & Gmail Updates: What does it mean for your sending?

Changes are coming to Yahoo Mail and Gmail!

From February 2024, both platforms will require anyone sending 5000 or more emails per day to their users to have DMARC (Domain-based Message Authentication, Reporting and Conformance) authentication.

The aim of this change is to make it harder for spammers to impersonate legitimate business domains, so it’s a positive for both you and your readers.

Watch back as Spotler Group deliverability expert explains what the changes are from Google and Yahoo:

• DMARC authentication
• One-Click Unsubscribe Links
• New Spam Rate Thresholds – Google Postmaster Tools
• How to comply with these new changes

Dan Thorpe & Rhona Hurley will unpick the jargon and acronyms, so you can feel confident you’re following best practices and giving your email audience a secure, reliable email experience.