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Best practices for good order confirmation emails in eCommerce (2026)
Blog
Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven 23-12-2025

When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!

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The Great British Split Test 2025
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The Great British Split Test 2025

Does an all-caps subject line grab attention? Where should you put your CTA for max impact? See what Spotler tested on their own audience.

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“Breakup emails”: how to re-engage your coldest subscribers
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Jessica Brick 12-12-2025

Every marketer has a segment they avoid looking at too closely: the cold list.

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Love at first click: Pre and Post Valentine’s campaigns that deliver real revenue
Event
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Love at first click: Pre and Post Valentine’s campaigns that deliver real revenue

With the right pre and post Valentine’s campaigns, you can lift revenue, strengthen your data and turn one off shoppers into loyal customers. Join us to find out how!

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Events without the Hassle: All the Data, None of the Chaos
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Events without the Hassle: All the Data, None of the Chaos

Get more out of the events you’re already running. Combine efficiency with a professional experience for your attendees and stop leads slipping through the cracks and follow up with ease.

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Become the Brand AI Recommends First. Understanding Citation Authority for 2026
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Become the Brand AI Recommends First. Understanding Citation Authority for 2026

One of the biggest emerging opportunities is citation analysis and citation building for AI platforms. Find out how you can get AI to cite your brand via GEO.

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Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to 
Blog
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to 
Richard Wall 09-12-2025

Galentine’s Day has grown from a small cultural moment into one of February’s most commercially interesting trends.

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B2B Valentine’s ideas: campaigns that will not make tour audience cringe 
Blog
B2B Valentine’s ideas: campaigns that will not make tour audience cringe 
Richard Wall 09-12-2025

Heart emojis and pink colour palettes are less likely to move your business customers. But there are other ways to make use of Valentine’s Day.

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How to use personalisation without making it creepy this Valentine’s Day 
Blog
How to use personalisation without making it creepy this Valentine’s Day 
Richard Wall 09-12-2025

Buyers want the personal touch, but they don’t want you too close. How do you get the balance right this Valentines Day?

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Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers 
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Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers 
Richard Wall 09-12-2025

How do you turn your Valentine’s shoppers from spring fling to long-term relationship?

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