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Tools, automation and dashboards make social media more efficient. But they’re not the only thing that makes it effective. Empathy is.

Discover what WhatsApp Business Scoped IDs change and how Spotler Message ensures continuity during the rollout.

Read for Good uses Spotler to deliver reliable, well-timed email campaigns that reach a large and diverse audience at scale.

Discover the 7 key event marketingtrends for 2026. Learn how to build communities, increase impact and turn events into long-term growth drivers.

Valentine’s Day is no longer one size fits all. Discover how Valentine’s marketing is changing and how to make your campaigns more relevant with Spotler.

Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.

Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.

The crystal ball is out once again! What does 2026 hold for marketers and their audiences?What about the use of AI, marketing channels and tools?

Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.