Marketing Calendar 2026
3, 2, 1… Action!
Your last-minute livestream checklist
Before going live with your online event or webinar, the last hour can be rather tense. Will the technical setup work? Will the audience be able to attend? Many aspects depend on the hardware and software you selected. Trial and error taught us what’s important, and we would love to share this experience with you. This is why we created this handy last-minute checklist for your live streams.
Though it might sound like an open door, it is important to remember that your attendees are not in a physical event hall, but in their own space. This means that at any moment, they might decide to start doing something else. Facilitating easy participation is crucial. If the live stream malfunctions, chances are your audience will disappear without returning.
Preparation is time-consuming and sometimes feels ungrateful. If all goes well, no one will notice. If something goes wrong, everyone will have something to say about it. So make a flawless experience your main concert. Test all aspects thoroughly, so you will not face any surprises. Your hardware (camera, computers, cables) and software (streaming, interaction) must be stable.
Make sure you do a complete walkthrough of the whole program, including an actual streaming, audience interaction and export of the recording and even out all the little flaws you encounter. Remember: once you are live, there’s no way back!
The ultimate checklist
During the preparation of your live stream, you have a lot to manage. To help you keep a good overview, we created this checklist: