CTRL + SHIFT LIVE: The Intelligent Revenue Engine
Many organisations have invested heavily in tools, data and processes over the past few years. And honestly, it looks perfectly fine on paper. Yet steering towards real growth remains a challenge. Not because too little is happening, but because all those separate pieces don’t connect properly.
On 25 June 2026, our partner iO is hosting an afternoon designed to change that. And we’ll be there!
Sound familiar?
Marketing, sales and customer service are working in parallel, but rarely together. Data is scattered across different systems and never quite comes together. The problem usually isn’t a lack of tools or optimisations, but a lack of coherence.
How do you ensure teams work from the same insights? That data doesn’t stay trapped in silos, but actually leads to better decisions? And how do you put AI to practical use, without it becoming a project in itself?
During this event, iO will show you how to connect those separate pieces into a cohesive whole, with data, processes and AI reinforcing rather than working against each other.
What can you expect?
Keynote speaker Annemarie van Gaal, entrepreneur and investor, will share a practical and candid perspective on growth in a constantly changing market. You’ll then dive deeper in two rounds of breakout sessions covering topics such as pipeline velocity, lead scoring and AI applications that deliver immediate value for your business.
The afternoon closes with a networking drinks reception.
Programme
11:30 – 12:25 — Registration & lunch
12:35 – 12:50 — Opening by Mick Roovers (Strategy Director, iO)
12:50 – 13:50 — Keynote: Annemarie van Gaal
14:00 – 14:45 — Breakout session 1
14:45 – 15:10 — Break
15:15 – 16:00 — Breakout session 2
16:15 – 18:00 — Networking drinks
This is a Dutch event.