Marketing Cloud for B2B Marketing

Social Media Publishing

Centralised social publishing that manages all your channels, schedules posts, and measures success, so you can work smarter and keep your content consistent.

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Join 17,000+ B2B marketing professionals creating impact with Spotler

SIDN – IT
TietoEvry
Dental Partners Rotterdam B.V.
Yuki
Enin
North Sea Port
Flynth
Argeweb – IT
Mastermate BA
GAC – B2B
CyberTech Digital
Yulsn
Paardekooper
De Jong en Laan
Duursma B.V.
Great social posts are often not seen

Great social posts are often not seen

When your social activity is spread across individual social platforms, you waste time switching between tools, making it messy and hard to scale.

  • Posting becomes repetitive and time consuming
  • Tailoring content to each platform is difficult
  • It’s hard to maintain a consistent brand voice
  • You can’t clearly measure what’s performing

Build your community through social channels

Draft, plan, publish and analyse from one place with our Social Media publishing product, so that your calendar stays consistent, your audience informed, and your brand top-of-mind on the channels that matter.

Schedule and publish in one place

Schedule and publish in one place

Plan and publish content across all your social channels from a single dashboard. Keep your brand visible, and your message aligned giving you more time to create content that engages and less time switching between platforms.

Know what works across channels

Know what works across channels

Track post performance by channel to see what’s resonating with your audience. Get a clearer view of what content drives the most engagement, reach and results so you can focus on what works, and make smarter decisions every time you publish.

Get more from every post

Get more from every post

Set your post goal and get tailored tips to improve performance. Whether you’re aiming for more reach, clicks or comments, you’ll receive reliable, data-driven suggestions designed to help every post perform better and make your social strategy more effective over time.

Protection

Protect your brand

Monitor brand mentions, hashtags, and competitors in one place, so you can stay on top of what matters, respond quickly, join trending conversations, and maintain a consistent, trusted presence across all your social channels.

Influencer

Discover key influencers

Your audience isn’t just made up of followers, it’s also made up of the people who influence them. Discover their public posts, their reach and key messages so you can leverage their influence to boost your brands impact.

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"We chose Spotler Engage because of the overview they offer within their webcare environment. This makes working with Spotler Engage not only very easy, but also efficient. This enables us to provide the right service."

Angela Muradin Head of Customer Care at RTL Nederland
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"Storytelling and user-generated content are essential pillars in our content strategy. We closely monitor what our audience says. How did they experience the visit, and what did it bring about in the short and long term?”

Sarah Comajta Content Strategist at CliniClowns

Social media publishing features that make this possible

Multiple channels under one roof

Plan, publish and optimise across LinkedIn, X (Twitter), Facebook, Instagram, Threads and TikTok.

Engagement insights

See what’s resonating and why, with post-level insights. Or groups posts by tags to understand how campaigns perform.

Generative AI

Use gen AI to help you create and publish more compelling social media posts in less time.

Content drafts

Keep all valuable ideas in one platform. Save your posts so you can review or get them approved.

Sharable insights

Set up dashboards and alerts to keep updates flowing and make sure the right people stay informed.

Monitor social chatter

Track what matters with smart queries for brand mentions, hashtags, key topics, competitors and engaged authors.

A social media publishing tool that drives engagement

Get your message out and stay in control of your brand. Schedule content, respond faster and manage mentions across channels – without jumping between tools.

Spotler Engage

Manage, publish, and respond across social, WhatsApp, live chat and more – all from one intuitive platform that brings your content and customer conversations together.

Learn more

We offer you all the guidance that you need

Although our products are easy to use, we make sure your accounts are set-up and connected properly, so that you can make a jump start. On top of that, we offer a wide range of services to help you succeed even more in using our software.

Direct support

Our expert support team is available by phone, chat or email. Friendly, fast and trusted.

Training & Help Center

All users are trained in the use of our products and have a richly filled Help Center at their disposal.

Technical specialists

Experts help you with setup, data, integrations and templates. We’re here to make it easy.

Interested? Here’s what to do next

Book your demo

Get a no-pressure walkthrough of our social publishing capabilities, tailored to your sector and marketing needs.

Get your proposal

A personalised plan on how our Marketing Cloud can help you reach your marketing goals.

Reach your goals

Implement our Marketing Cloud, optimise efforts and watch your impact grow.

What customers often ask before they take the next step

Which are the channels I can publish on?

Spotler Engage currently integrates with Facebook, Instagram, Threads, X (Twitter), LinkedIn, TikTok.

Can I use LinkedIn and Facebook post targeting?

Yes, this is possible through Spotler Engage. The advanced targeting options help you tailor your posts by industry, language, job function, location, seniority, or company size—so the right people see the right message.

Can I schedule posts on multiple platforms at the same time?

When creating a new posts you can choose one or multiple connected channels. For an extra personal touch, you can select individual platforms to quickly edit captions or media without having to start the process from scratch.

How does generative AI work?

The AI helper is integrated in the post creation flow. You can choose to change the tone of voice, improve clarity or create your own prompt.

What content outside my own can I monitor on social media?

Different channels offer different monitoring possibilities. On Instagram, you can monitor posts containing specific hashtags relevant to you. X (Twitter) allows you to monitor posts or hashtags containing specific keywords. On LinkedIn and Facebook you can only monitor your own posts or comments to your own posts.

Can I monitor social posts and their authors?

With X (Twitter) you can create queries containing keywords or your brand’s name. Based on these queries you can identify posts and their authors that you can later group them into author lists and monitor.

Do you have any other questions?
Please feel free to contact or schedule a demonstration. We will gladly answer all your questions.

Get a demo

See how companies like yours grow their community and followers

How Radboud University reaches thousands of national and international students
Nubikk: Greater success with targeted personalisation across channels
How Rituals made loyalty sign-ups faster and easier with WhatsApp
How GCC realised 80% increase in their website conversion rates
Increasing conversions and loyalty with personalised campaigns at Termeer Groep
Reducing drop-off and increasing leads for DELTA with Spotler Activate
How Sportpaleis grew sales from better site search
How Videoland boosted Customer Satisfaction with intelligent chatbots
How Zusss increased ROI using dynamic transactional email
How Vitens improved customer satisfaction with WhatsApp & Chatbots

Create your B2B marketing growth plan

You’re ambitious and ready to grow, but to move forward, you need clarity. Our quick scan helps you pinpoint what’s already working for you and highlights the areas that you can improve on or make the next steps in. With your tailored growth plan in hand, you’ll have a clear path to reach your goals with confidence.

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