We explain frequently used marketing automation terms, acronyms, and definitions.
Companies can use short video ads, sponsored challenges, or branded content. Targeting options include demographics, interests, and user behaviour.
Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.
Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.
Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.
When you’re sending emails to customers, it’s easy to get lost in designs, copy, call-to-actions. But what if that email is never even seen?
Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.
When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!
Inboxes are more competitive than ever; it is estimated that 376.4 billion emails were sent every day in 2025.
Not all emails are created equal! Make the most of your audience’s attention with these 21 techniques.
Discover how WhatsApp strengthens your ecommerce strategy. Boost conversions, build trust and deliver fast, personal communications.
Everything you should know about UTMs and how to use them effectively, from character limits to the one place they can't help you.
