Marketing Automation Glossary

We explain frequently used marketing automation terms, acronyms, and definitions.

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TikTok Advertising

Companies can use short video ads, sponsored challenges, or branded content. Targeting options include demographics, interests, and user behaviour.

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How to build emails that work in dark mode
Blog
How to build emails that work in dark mode
Andy Gilhooley 09-04-2026

Learn how to design emails that hold up in dark mode, with practical tips, real examples, and code that works.

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The AI Inbox: what is it and what do you need to take into account?
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The AI Inbox: what is it and what do you need to take into account?
Hendrik Westerhuis, Kristian Tucker 07-04-2026

Gmail and Outlook now use AI to filter, summarise and rank emails. Discover what the AI Inbox means for engagement, inbox placement and your campaigns.

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Gmail AI Overviews: what are they and what do they mean for email marketing?
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Gmail AI Overviews: what are they and what do they mean for email marketing?
Kristian Tucker, Mark van den Berg 31-03-2026

Gmail AI Overviews summarise emails automatically. What does this mean for email marketers? Learn how it works and how to stay visible.

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What is a WhatsApp chatbot? How it works, benefits and use cases
Guide
What is a WhatsApp chatbot? How it works, benefits and use cases

Learn what a WhatsApp chatbot is, how it works, and how businesses use it for customer support, automation, and lead generation.

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Create emails for humans and AI: Why accessibility matters more than ever
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Create emails for humans and AI: Why accessibility matters more than ever
Andy Gilhooley 24-03-2026

Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance.

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AI in your inbox: Blessing or curse
Webinar
AI in your inbox: Blessing or curse

Your emails aren't just being opened or ignored anymore. They're being interpreted, summarised, and judged by AI before a human even sees them.

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6 triggered email campaigns to increase travel bookings
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6 triggered email campaigns to increase travel bookings
Andy Gilhooley 12-03-2026

Discover 6 triggered email campaigns travel brands can use to increase bookings, recover abandoned searches and grow ancillary revenue.

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How travel brands can rebuild trust with email marketing
Blog
How travel brands can rebuild trust with email marketing
Andy Gilhooley 11-03-2026

Most travel bookings fail due to hesitation, not price. Learn how reassurance-led email marketing helps travel brands build trust and drive bookings.

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How travel brands can cope with AI and social-first holiday research
Blog
How travel brands can cope with AI and social-first holiday research
Andy Gilhooley 10-03-2026

Travel research now spans AI, social and OTAs. Learn how travel brands can connect touchpoints and drive bookings with a smarter marketing cloud approach.

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Why travel brands need more than an ecommerce marketing platform
Blog
Why travel brands need more than an ecommerce marketing platform
Andy Gilhooley 09-03-2026

Travel booking journeys aren’t linear. Discover why ecommerce-first platforms fall short and what travel brands should look for instead.

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