Marketing Automation Glossary

We explain frequently used marketing automation terms, acronyms, and definitions.

Home Glossary
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

TikTok Advertising

Companies can use short video ads, sponsored challenges, or branded content. Targeting options include demographics, interests, and user behaviour.

Read our latest articles

AI will soon be buying on behalf of your customers. What will you do next?
Blog
AI will soon be buying on behalf of your customers. What will you do next?
Anastasia Pop 26-06-2026

Discover what agentic commerce means for your online shop and how Spotler helps you turn every AI transaction into a genuine customer relationship.

Read the blog
3 things email marketers hand over to AI too quickly
Blog
3 things email marketers hand over to AI too quickly
Djamilla Sommer 25-06-2026

Many email marketers use AI, but don’t get the most out of it. Discover how to use AI more intelligently to create better emails.

Read the blog
Checklist: How to prepare your organisation for WhatsApp usernames 
Blog
Checklist: How to prepare your organisation for WhatsApp usernames 
Louelle Pesurnaij 10-06-2026

WhatsApp is replacing phone numbers with Scoped IDs. Use this checklist to check what your organisation needs to change.

Read the blog
How to build emails that work in dark mode
Blog
How to build emails that work in dark mode
Andy Gilhooley 09-04-2026

Learn how to design emails that hold up in dark mode, with practical tips, real examples, and code that works.

Read the blog
The AI Inbox: what is it and what do you need to take into account?
Blog
The AI Inbox: what is it and what do you need to take into account?
Hendrik Westerhuis, Kristian Tucker 07-04-2026

Gmail and Outlook now use AI to filter, summarise and rank emails. Discover what the AI Inbox means for engagement, inbox placement and your campaigns.

Read the blog
Gmail AI Overviews: what are they and what do they mean for email marketing?
Blog
Gmail AI Overviews: what are they and what do they mean for email marketing?
Kristian Tucker, Mark van den Berg 31-03-2026

Gmail AI Overviews summarise emails automatically. What does this mean for email marketers? Learn how it works and how to stay visible.

Read the blog
What is a WhatsApp chatbot? How it works, benefits and use cases
Guide
What is a WhatsApp chatbot? How it works, benefits and use cases

Learn what a WhatsApp chatbot is, how it works, and how businesses use it for customer support, automation, and lead generation.

Read the guide
Create emails for humans and AI: Why accessibility matters more than ever
Blog
Create emails for humans and AI: Why accessibility matters more than ever
Andy Gilhooley 24-03-2026

Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance.

Read the blog
AI in your inbox: Blessing or curse
Webinar
AI in your inbox: Blessing or curse

Your emails aren't just being opened or ignored anymore. They're being interpreted, summarised, and judged by AI before a human even sees them.

Watch the webinar
6 triggered email campaigns to increase travel bookings
Blog
6 triggered email campaigns to increase travel bookings
Andy Gilhooley 12-03-2026

Discover 6 triggered email campaigns travel brands can use to increase bookings, recover abandoned searches and grow ancillary revenue.

Read the blog
Check all our resources