We made it! Spring days are here, we’ve just about adapted to the clocks going forward, and Easter is around the corner.
How will you incorporate Easter into your email campaigns? Here are 4 examples that impressed us:
DoorDash – Keep it classic
Bunnies, eggs and flowers; DoorDash have really gone for the classic motifs in their Easter campaign.
Leading with Easter candy makes sense, but we like the way DoorDash have incorporated Easter meal staples in a lower block.
Pulp & Press – for the health fans
If you’re not a fan of chocolate, Easter in the 21st century can be a bit much. So health supplement brand Pulp & Press are leading with a way to deal with the sugar cravings.
The use of a bird egg and spring blossoms shows off how versatile Easter is as a festival, as you can focus on Spring themes and still be recognisable.
Tattly – Getting art and crafty
According to the National Trust, decorating eggs in England stretches back to Edward I in 1290. He bought 450 eggs and ordered them to be dyed or covered in gold leaf.
Your own decorating efforts might not be quite so high-budget, but it’s still a fun idea to get involved in. An art focus makes perfect sense for temporary tattoo brand Tattly, as they share a link of intricate artwork.
Turo – Hit ‘em with a pun
Have you ever stopped to think about the logic of a rabbit delivering eggs? Never mind, it’s so entrenched in Easter imagery that we’re stuck with it. At least you can use it as a metaphor for holiday travel, like holiday vehicle rental brand Turo has here.
This email manages a double-tap in its subheading; “peep this” is slang for “take a look, and Peeps are also a chick-shaped marshmallow treat popular in the United States.
Make Easter your own
Whatever approach you take to Easter campaigns, you have plenty of motifs to choose from. You know your own audience best, so adapt your brand assets in a way that meets their expectations.
Plan ahead for other 2025 key dates with our handy Marketing Calendar.
Marketing Calendar 2025
How do you make your marketing messages current, so they don’t feel stale and repetitive?
We’ve gathered some of the most interesting into a handy calendar, so you can plan your comms months or quarters ahead around the dates that resonate with your audience.
