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AI in Spotler Products
We added generative AI and predictive AI in our products.
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Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Senior Marketing Manager
Is this your dream job?
We’re looking for a strategic and hands-on Senior Marketing Manager to lead and expand our marketing presence in DACH. You’ll own the regional marketing plan, lead a Junior Marketing Specialist, and work closely with your CMO and the local Sales and Customer Success teams to grow our customer base, increase customer retention, and attract new partners and leads.
About Spotler DACH
Spotler is a European marketing SaaS company offering a marketing cloud of connected tools designed to help thousands of marketers, communication professionals, event managers and customer service teams across Europe. With local teams in the Netherlands, the UK and in Germany.
Spotler DACH has focus on eCommerce businesses offering them tools to personalise, automate, and optimise customer journeys. Combining a Customer Data Platform (CDP), website personalisation, product recommendations, onsite search, advanced marketing automation, and omnichannel messaging (email, social media, WhatsApp, SMS and pop-ups).
As a Gold Technology Partner of Shopware, Spotler integrates its eCommerce products seamlessly with Shopware, ensuring a smooth data flow and enabling faster implementation of data driven marketing tactics for (online) retailers.
Working at Spotler
Join our team and help clients make an impact in their marketing communications. Benefit from everything we offer our employees.
You’ll be responsible for:
- Developing and executing a regional marketing strategy that supports growth and customer retention targets.
- Running multi-channel lead and demand generation and customer engagement campaigns (email, digital, social, events, co-marketing).
- Planning and hosting webinars, partner events, and trade show appearances.
- Creating compelling German-language content in collaboration with our central team.
- Building relationships with Shopware and its ecosystem of implementation partners.
- Reporting on campaign performance and optimising activities based on data-driven insights.
This role is a fantastic opportunity to help shape the future of Spotler DACH — with plenty of freedom to bring your ideas to life.
About you
You’re a marketer who combines strategy with execution, knows how to deliver results, and enjoys working closely with commercial teams. You are willing to do the dirty work yourself and you thrive in an international, fast-paced, and entrepreneurial environment.
What you’ll bring:
- 5+ years of experience in B2B marketing, preferably in SaaS, MarTech, or eCommerce technology.
- Strong digital campaign management, content marketing, and event marketing skills.
- Experience in working with marketing automation tools, CRM systems, and lead generation platforms.
- Excellent communication and copywriting skills in German (native-level) and English (business fluent).
- Confidence in working with partners and cross-functional teams.
- A proactive, hands-on mindset — with the ability to lead, coach, and inspire others.
- Knowledge of the German eCommerce and Shopware landscape is a big plus.
What we offer
At Spotler DACH, you’ll find a collaborative, ambitious, and supportive work culture — with room for your ideas and personal growth.
Here’s what you can expect:
- A key role in a growing European SaaS business
- The freedom to shape your own marketing plan and make a real commercial impact
- A remote-first, flexible work environment
- 27 days of paid holiday per year
- Personal development budget and ongoing training opportunities within our online learning platform.
- Access to mental health well-being support through OpenUp
- Team events and international company meetups
- A competitive salary package.
- All the tools you need (MacBook, home office equipment allowance)
How does an application work?
For us, applying is all about finding the right match. We want to make sure that you feel at home with us and that your talents are fully utilised. That is why we have set up a clear, personal and involved application process. How do we approach this?
Step 1: Apply for our vacancy
Your application starts with responding to our vacancy. Let us know why this position suits you and why you are the perfect addition to our team. This will be passed on to the People & Culture department and to the manager of the department you are interested in. Together we will assess whether your profile fits the role and whether we will invite you for the next step.
Step 2: Telephone introduction to People & Culture
If your CV and motivation match what we are looking for, you will be called by someone from our People & Culture team. In this conversation, we will briefly get to know each other and discuss your background, ambitions and expectations. This helps us assess whether there is a potential match and whether you will be invited for the next interview.
Step 3: The second conversation
If the introduction is positive, we will plan a second interview, in which you will meet the team. This interview will take place at one of our offices in The Hague or Utrecht, but can also be held online if that suits you better. During this interview, you will go into more detail about the content of the position, your role within the team and what you can expect. Collegiality is very important to us, so we will ensure that you also get to know several direct colleagues.
Step 4: Assessment of practical assignment
We believe in showing what you can do. For example, if you indicate that you are good at HTML, we ask you to show this. Are you a star in writing? Then we would like to receive a blog from you. For some functions, an assessment or assignment may be part of the process, but this does not apply to all roles. This helps us to get a complete picture of your qualities.
Step 5: Discussing the employment conditions and contract
Are we both enthusiastic? Great! Then we will discuss the salary, the secondary employment conditions and a start date. Everything is recorded in a clear contract.
Good to know: for all our positions we ask you to apply for a Certificate of Good Conduct (in Dutch: Verklaring Omtrent het Gedrag – VOG).
Step 6: Get started with a warm welcome!
You start with us with an extensive induction program. Here you get to know the organization, your colleagues, our core values, customers and stakeholders well. Your manager will guide you in this, so that you can make a flying start. We ensure that you quickly feel at home and have everything you need to be successful.
We look forward to meeting you and embarking on a successful journey together!
Do you have any questions about the application process or the vacancy? Please contact us via hr@spotler.com or call +31 (0)88 – 103 09 00.
Is this vacancy something for you?
Are you enthusiastic about the vacancy? Then make it happen! Apply directly via the form. We will then contact you as soon as possible. We look forward to hearing from you!
Do you have any questions before you apply? Please feel free to contact us via hr@spotler.com.
