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Mother’s Day opt-out emails – overwhelming customers with repeated reminders
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Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Jessica Brick
23-01-2026
Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
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10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Jessica Brick
22-01-2026
Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.
Mother’s Day for B2B brands: how to use the moment without getting it wrong
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Mother’s Day for B2B brands: how to use the moment without getting it wrong
Jessica Brick
21-01-2026
Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.
The ultimate guide to inbox placement
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Guide
The ultimate guide to inbox placement
When you’re sending emails to customers, it’s easy to get lost in designs, copy, call-to-actions. But what if that email is never even seen?
From crisis to open day: why teams need a real mobile workflow in customer engagement
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From crisis to open day: why teams need a real mobile workflow in customer engagement
Ioana Petrescu
16-01-2026
Respond, publish and manage customer conversations on the go with a mobile workflow built for crises, events and field teams.
5 plug-and-play marketing campaigns using WhatsApp and a CDP
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5 plug-and-play marketing campaigns using WhatsApp and a CDP
Tom Blijleven
06-01-2026
Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.
Best practices for good order confirmation emails in eCommerce (2026)
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Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven
23-12-2025
When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!
Black Friday and Cyber Monday 2025 set new email sending records for Spotler customers
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Black Friday and Cyber Monday 2025 set new email sending records for Spotler customers
Anastasia Pop, Mark van den Berg
05-12-2025
Black Friday & Cyber Monday 2025: Spotler breaks email sending records with 148 million emails.
Marketing, motherhood and the art of spinning multiple plates
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Marketing, motherhood and the art of spinning multiple plates
Jessica Brick
04-12-2025
Being a mum and working in marketing have a lot in common. You will need creativity, resilience, and the ability to juggle a dozen things at once.
More conversions with email
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Guide
More conversions with email
Not all emails are created equal! Make the most of your audience’s attention with these 21 techniques.
Why WhatsApp has become essential in modern ecommerce
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Why WhatsApp has become essential in modern ecommerce
Bas Jochems, Mark van den Berg
01-12-2025
Discover how WhatsApp strengthens your ecommerce strategy. Boost conversions, build trust and deliver fast, personal communications.
The A to Z of UTM
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The A to Z of UTM
Simon Moss
28-11-2025
Everything you should know about UTMs and how to use them effectively, from character limits to the one place they can't help you.