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Black Friday Marketing Hub
BF Marketing Hub Featured
Black Friday Marketing Hub

Stress less. Sell more. Your toolkit for turning peak pressure into sales and customer loyalty. Everything you need for a successful campaign can be found in our hub.

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How Kempinski Hotels saw an 84% satisfaction rate from email with a custom welcome journey 
Case study
How Kempinski Hotels saw an 84% satisfaction rate from email with a custom welcome journey 

How Kempinski saw an 84% satisfaction rate with a custom welcome journey. Have a look inside Kempinski Hotels' email series.

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Email marketing tricks that will reap you treats: How you can make the most of spooky season 
Blog
Email marketing tricks that will reap you treats: How you can make the most of spooky season 
Charlotte Symcox 20-10-2025

Discover the origins of Halloween, the psychology behind why fear sells, and frightfully good ideas to boost email marketing this spooky season.

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No, Halloween won’t send you to spam: Email deliverability myths debunked
Blog
No, Halloween won’t send you to spam: Email deliverability myths debunked
Andy Gilhooley 17-10-2025

Worried “Halloween” or 🎃 in your subject line will tank deliverability? Don’t be. Learn what actually matters for inbox placement this season.

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Kickstart your campaign: how to get quick results with Spotler Activate 
Blog
Kickstart your campaign: how to get quick results with Spotler Activate 
Anastasia Pop 15-10-2025

Quickly activate successful campaigns with Spotler Activate. Use proven journeys for more revenue, customer retention and rapid growth.

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Google Update: What’s changed in Gmail and Postmaster Tools? 
Blog
Google Update: What’s changed in Gmail and Postmaster Tools? 
Richard Wall 08-10-2025

Google refines email deliverability with smarter Gmail sorting and Postmaster Tools v2 insights for better sender performance.

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The secrets to retaining Black Friday buyers this festive season
Blog
The secrets to retaining Black Friday buyers this festive season
Andy Gilhooley 25-09-2025

Learn how to turn one-time Black Friday shoppers into loyal customers with festive flows, retention tactics and post-purchase engagement.

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Black Friday campaign planning
Infographic
Black Friday campaign planning

Boost your Black Friday marketing with this quick-reference infographic which polled ecommerce marketers on planning!

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The 5 types of Black Friday customers – and how to respond to each
Blog
The 5 types of Black Friday customers – and how to respond to each
Richard Wall 23-09-2025

Loyalists, Researchers, and Impulse Buyers are all after different things from you this Black Friday. Are you set up to give it to them?

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Why Black Friday shoppers behave differently and what you can do about it
Blog
Why Black Friday shoppers behave differently and what you can do about it
Andy Gilhooley 19-09-2025

Discover how Black Friday shoppers differ from regular customers and learn strategies to segment, engage and turn them into loyal buyers.

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15 cheat codes for Black Friday/Cyber Monday success
Blog
15 cheat codes for Black Friday/Cyber Monday success
Andy Gilhooley 19-09-2025

Boost Black Friday & Cyber Monday sales with 15 proven cheat codes. Stand out in busy inboxes, drive clicks and convert customers fast.

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TikTok Made Me Buy It: What marketers can learn from viral shopping
Blog
TikTok Made Me Buy It: What marketers can learn from viral shopping
Anastasia Pop 18-09-2025

Discover how TikTok trends can boost your Black Friday campaign. Tips for creative content, inspiration and conversion.

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How to spot bot opens and clicks in your email statistics
Guide
How to spot bot opens and clicks in your email statistics

The percentage of bot opens and clicks in emails is increasing. How can you recognise and extract human behaviour from your email statistics?

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