Reaching millions of consumers each year on social media
How Spotler Social helped Shimano build a regional voice
Shimano develop products for cycling, fishing and rowing. They faced 2 key challenges:
- Their customers do their research online, then purchase in stores. They call this ROPO (Research Online, Purchase Offline)
- Their network of offline retailers didn’t have much time to invest in social content
Spotler Social helped them to tackle this; setting up an advocacy program where Shimano provided the content, and retailers can share it in a single click.
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