Marketing Calendar 2025
Practical knowledge and information about marketing
We create a lot of interesting content about marketing. Take a look at our whitepapers, case studies, blogs, guides and webinar recordings.
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5 CRM tips for effective data management
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Blog
Featured
5 CRM tips for effective data management
Tom Blijleven
18-01-2022
We will look into five ways to make your data cleaner and more reliable and make your team more inclined to accept the new concept so they can focus more on sales.
How Hello Scotland turned automated emails into professional client care
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Case study
Featured
How Hello Scotland turned automated emails into professional client care
Discover how Hello Scotland revolutionized customer service, marketing, and communication with Spotler CRM, ensuring top-notch experiences and unparalleled client satisfaction since 1996.
Clear Vehicle Data automates marketing and wins more clients with Spotler CRM
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Case study
Featured
Clear Vehicle Data automates marketing and wins more clients with Spotler CRM
Clear Vehicle Data revs up sales coordination with Spotler CRM. Discover how they steer remote teams and streamline growth effortlessly.
FOMO and JOMO: How Black Friday makes us buy (or not)
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Blog
FOMO and JOMO: How Black Friday makes us buy (or not)
Anastasia Pop
10-09-2025
Discover how FOMO and JOMO influence our buying behavior during Black Friday and how marketers can leverage this effectively.
Figaro Digital: Travel, Leisure & Hospitality Digital Marketing Spotlight
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Event
18
Sep
Figaro Digital: Travel, Leisure & Hospitality Digital Marketing Spotlight
We'll be speaking at this event. Kristian will show how predictive AI helps Travel, Leisure & Hospitality brands understand and act on their customers’ next move.
First-party vs. third-party data: Why it’s crucial for marketers
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Blog
First-party vs. third-party data: Why it’s crucial for marketers
Anastasia Pop
05-09-2025
Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future.
Your Data’s Talking. Are You Listening? Answers in Seconds with AI Analytics
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Event
18
Sep
Your Data’s Talking. Are You Listening? Answers in Seconds with AI Analytics
Marketers shouldn’t have to wait days for answers, or rely on gut feeling to make big decisions. We’ll show you how to turn your data into action - faster than ever.
The Personalisation Paradox: Why marketers hold back despite the benefits
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Guide
The Personalisation Paradox: Why marketers hold back despite the benefits
Find insights from a survey of Ecommerce marketing leaders, uncovering where to unlock personalisation’s full potential.
Your AI Search questions answered
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Blog
Your AI Search questions answered
Charlie Marchant
03-09-2025
Struggling to figure out AI search? You’re not alone! Here are 23 questions our webinar audience needed help with, answered by an expert.
Setting and achieving your Black Friday eCommerce marketing goals
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Blog
Setting and achieving your Black Friday eCommerce marketing goals
Rachael Kotadia
03-09-2025
Black Friday gets its name from being the date retailers “go into the black” (reach annual net profit). Here are 6 goals to measure success in 2025.
B(lack) F(riday) C(atchy) M(ailings)
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Blog
B(lack) F(riday) C(atchy) M(ailings)
Richard Wall
02-09-2025
Black Friday is rapidly approaching; are your email campaigns ready? Here are 5 of our recent favourites to inspire your designs.
Beyond the first sale with predictive AI – because guessing who’ll buy next is soooo last season!
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Event
25
Sep
Beyond the first sale with predictive AI – because guessing who’ll buy next is soooo last season!
We're speaking at Technology for Marketing & eCommerce Expo. Come and see us! Kristian Tucker will show you how predictive AI reduces churn and increases loyalty.
What AI marketing really looks like tomorrow and the 5 questions marketers secretly want to ask their data
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Event
24
Sep
What AI marketing really looks like tomorrow and the 5 questions marketers secretly want to ask their data
We're speaking at Technology for Marketing & eCommerce Expo. Come and see us! Björn Goerke will answer your most compelling questions on AI.
10 tips to make your event as chaotic as possible
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Blog
10 tips to make your event as chaotic as possible
Rutger Bremer, Rewien Algoo
01-09-2025
Slick, professional events are over-rated! Follow these tips to cause yourself maximum stress and get the least possible value back.
Black Friday 2025: 5 trends you can’t miss
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Blog
Black Friday 2025: 5 trends you can’t miss
Anastasia Pop
26-08-2025
Discover the most important trends for Black Friday 2025: personalisation, AI, Green Friday, and social shopping tips for maximum results.