Using employees and dealers to reach a broader audience
How Trek are getting more from social media with advocacy
“Within 1 hour, I can schedule all messages for dealers with AI and in 3 or 4 different languages with the automatic translator. It would be much more work if dealers had to schedule that all individually.”
– Sjors Leek – Marketing Specialist at Trek Benelux
Trek, founded in 1976, has grown into the largest bicycle manufacturer in the United States. Since 2021, they have used Spotler Social to build a social media presence through their network of retail dealers.
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