Google Analytics

Google Analytics is a free web analytics tool from Google that tracks and reports website traffic. It provides insights into user behaviour, acquisition panels and conversion metrics, helping businesses understand how visitors interact with their websites and apps.

Why integrate Google Analytics with Spotler?

Integrating Google Analytics with Spotler enhances your marketing efforts by providing comprehensive data on user interactions and campaign performance. This integration allows you to use detailed analytics from Google Analytics to inform and optimise your email marketing and automation strategies in Spotler. By combining these insights, you can create more targeted and effective marketing campaigns, track user behaviour across multiple touchpoints, and improve your overall ROI through data-driven decision-making.

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