Marketing Calendar 2025
Discover your growth potential
with the Spotler Growth Model
You know that feeling when your marketing’s fine… but not firing on all cylinders? Maybe your customer journey looks more like a customer meander. Maybe you’re hitting send and hoping. Maybe your gut is saying “We can do better”, but your calendar is saying “Not today, friend.”
That’s where the Spotler Growth Model steps in.
It’s not a magic wand (sorry). But it is a clear, strategic framework to help you see where your marketing stands, spot the gaps, and start improving. All in a way that feels doable. Manageable. Even a bit exciting.
Take the quick assessment to see where you stand and how to grow smarter.
Get started!
What’s in your marketing mix?
Have you ever sat down and thought about all the channels you’re using today? The Spotler Growth Model provides you the full scope of things you’re currently working on.
Measure your marketing growth
Compare your current situation with the situation you’re working towards. What are the next-best-steps in the upcoming three months and how will this show in your marketing growth?
Download a full drilldown
After filling out the Growth Model, download a comprehensive PDF report of your action plan. This way, you will have the documentation of your current marketing mix, your future plans, and a path to get there.
How does the Growth Model work?
Marketing isn’t about doing everything; it’s about doing the right things, in the right order. The Spotler Growth Model helps you focus on what matters most at each stage of your customer journey.
Here’s how:
1
You start by telling us where you are now. Pick the use cases you’re already running across four key stages: Acquire, Nurture, Convert, and Retain. We’ll show you your current position in the Spotler Growth Model based on what you’re already doing. Think of it as a snapshot of your marketing life, right now.
2
Next up: where are you headed? Select the use cases you’re planning to add into the mix. Maybe you’re eyeing lead scoring. Maybe it’s time to sort your onboarding journeys. Whatever your ambitions, your picks help us map out your future stage in the model – so you can see what growth actually looks like.
3
Then comes the best bit: how Spotler helps you get there. For each new use case you want to unlock, we’ll show you how we support it: with the tools, automation, and support to make it happen. Less overwhelm, more “aha.”