DMARCbis is an updated version of the DMARC (Domain-based Message Authentication, Reporting and Conformance) standard. It describes how email domains can protect against unauthorised use by providing updated technical guidance for validating legitimate emails and reporting fraud attempts.
DMARCbis is a revised specification of the original DMARC standard, created by the Internet Engineering Task Force (IETF). It builds on the initial DMARC framework, which helps domain owners prevent email spoofing. DMARCbis outlines best practices for implementing authentication methods like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) and defines how recipients should process unauthenticated messages.
Typical features of DMARCbis include stricter enforcement rules, clearer guidance for policy expressions (like p=none, p=quarantine, p=reject), and improvements to feedback and reporting formats. It’s mainly used by IT professionals, compliance teams, and marketers who rely on email campaigns to reach customers and prospects. For marketers, DMARCbis means higher confidence that their campaigns will be delivered securely and seen by the intended recipients.
Every marketer has a segment they avoid looking at too closely: the cold list.
Galentine’s Day has grown from a small cultural moment into one of February’s most commercially interesting trends.
Heart emojis and pink colour palettes are less likely to move your business customers. But there are other ways to make use of Valentine’s Day.
Buyers want the personal touch, but they don’t want you too close. How do you get the balance right this Valentines Day?
How do you turn your Valentine’s shoppers from spring fling to long-term relationship?
Inboxes are more competitive than ever; it is estimated that 376.4 billion emails were sent every day in 2025.
One of the biggest emerging opportunities is citation analysis and citation building for AI platforms. Find out how you can get AI to cite your brand via GEO.
“Anti” doesn’t have to mean “bad”: How to engage with the rise of alternatives to Valentine’s Day
Spotler will be at Figaro Digital's Winter Digital Marketing Summit this February. We'd love to see you there! The summit is a great day out for marketers looking for solutions.
With the right pre and post Valentine’s campaigns, you can lift revenue, strengthen your data and turn one off shoppers into loyal customers. Join us to find out how!