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SendPro allows you to easily connect your email campaigns with Comscore. By integrating the two platforms, you can track how your emails perform and see what actions people take after opening your messages. This gives you the data you need to improve your email strategy and get better results.
The main use case for integrating SendPro with Comscore is to track email performance. You can monitor user behaviour from the moment they click on an email link to when they complete an action on your website. This data helps you adjust your campaigns to reach your marketing goals more effectively.
Define and track campaign sources and mediums.
See live results from your email campaigns.
Gain insights into user actions after email engagement.
SendPro’s integration with Comscore allows you to add parameters to the links in your emails. These parameters tell Comscore where the traffic is coming from and what campaign it belongs to. This means you can track specific details like which email led to a purchase. You just need to set up the tags in SendPro and link it to your Comscore account.