Spotler and Leadinfo are teaming up to launch an integrated data model that brings together website behaviour, customer interactions, and lead insights— all automatically. The result? Marketing and sales teams now have a single, unified dashboard, fed by one clean data stream. Together, Spotler and Leadinfo tackle a familiar B2B challenge: fragmented data that often leads to missed opportunities, wasted ad spend, and endless debates over lead quality.
Campaigns that truly connect
B2B campaigns often miss the mark: they’re sent out, but rarely respond to current demand or real-time behaviour. By combining Spotler and Leadinfo’s platforms, businesses can now run campaigns that are genuinely targeted, based on actual website activity.
The integration doesn’t just track website behaviour, it also merges web and email engagement. Imagine this: a prospect doesn’t request a demo or trial on your site, but opens your emails and clicks through to your pages. That’s a clear signal of interest, and this highly engaged group can be targeted directly.
Even without email opt-ins, website behaviour gives valuable clues about which content resonates most. Businesses can use this insight to optimise their site, placing sign-up forms where they’re most likely to convert.
The integration is now available to all customers using both Spotler and Leadinfo.
Reliable data for marketing and sales
Customers will see immediate benefits:
- Real-time insights into which companies are visiting their website and what interests them.
- Automated campaign activation in Spotler, triggered by actual behaviour.
- One central, clean data stream for marketing and sales: no more messy exports or duplicate systems.
This partnership offers a privacy-compliant European alternative to fragmented American martech stacks. B2B organisations can now run campaigns that are smarter, more personalised, and more effective, straight out of the box.
“Many B2B companies strive for better alignment between marketing and sales. We see that this only happens when both teams work from the same dashboard and the same data. That way, they can immediately prioritise leads and make campaigns more relevant.”
