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Commerce @ the Castle
The day full of e-commerce inspiration in a unique setting
On Tuesday 4 November, our partner XSARUS is hosting the exclusive event Commerce @ the Castle. Spotler is proud to sponsor this inspiring day, where leading experts and peers come together to shape the future of digital commerce.
Step into the future of commerce 2030
At Commerce @ the Castle, we’ll take you into the future of e-commerce—a day filled with inspiration, real-life cases and strategies to make your business future-proof.
What will a webshop look like in 2030? How can you prepare your e-commerce platform for the next generation of shoppers? And what role will AI play in the shopping experience? During this event, you’ll get answers, inspiration and practical insights.
The programme runs from 09:30 to 17:00. The full agenda will be announced soon. Can’t wait? Sign up via the XSARUS website.
Note: this is a Dutch event
A glimpse of the programme
At Commerce @ the Castle, you’ll experience a unique mix of vision, real-life cases and inspiration from brands that truly make a difference. Here are some highlights:
Step into the future of commerce 2030
Bram Hoekman & Gijs Hoondert, XSARUS
The webshop as you know it is about to change. Bram and Gijs take you on a journey to 2030 and show what’s already in motion. Which trends and technologies will define your webshop’s success? And more importantly, what first steps can you take today to get ready for the future?
Dille & Kamille: modern nostalgic and refreshingly different
Hans Geels, CEO Dille & Kamille
How do you build a brand that balances nostalgia with innovation? Hans Geels offers a glimpse into the success of Dille & Kamille. From a distinctive brand story to international growth—and the role of e-commerce in a business rooted in a tangible, sensory experience.
Growing through the storm: Norah in a nutshell
Han Sterk, CEO Norah
In just ten years, Norah has grown from a “sleeping giant” into a true omnichannel brand—with over 110 stores and a solid digital foundation. Han Sterk shares, with honesty and humour, the strategic choices, successes and challenges Norah faced along the way. An inspiring story about brand building, retail growth and customer-focused business in a fast-changing market.
AI as a building block for Commerce 2030
XSARUS AI Lab
AI is today’s biggest buzzword—but what does it really mean for your organisation? In this interactive session, you’ll discover how to use AI as a foundation for growth. No tool pitches—just a clear vision, with tips and examples you can apply right away.
What to expect?
A varied, full-day programme
Build your own schedule. Choose plenary keynotes and parallel sessions for both B2C and B2B.
Inspiring speakers & success stories
Get inspired by strong cases and honest real-world stories. Including:
- Hans Geels (CEO Dille & Kamille) – on brand building, expansion and the role of e-commerce in an analogue world.
- Han Sterk (CEO Norah) – on the journey from “sleeping giant” to an omnichannel brand with over 110 stores.
Expert sessions from XSARUS & partners
Discover the latest trends, tools and strategies to accelerate your e-commerce success. From AI in commerce to building a future-proof platform.
Network with like-minded peers
During the extended lunch and closing drinks, there’s plenty of time to share experiences with retailers, brands, wholesalers and manufacturers. A great chance to make valuable connections.
Who you might meet
Amac · Bomont · Boon Food Group · DAKA · Dille & Kamille · Durlinger · HENDI · IKO · Life Outdoor Living · MAG Creative Footwear · Norah · Roobol · Texanel · Topgeschenken