Groothandel E-commerce Event 2026
How can you make your communications more relevant without giving away unnecessary discounts?
On 29 September, Spotler will be at the Groothandel E-commerce Event 2026. A day packed with real-world cases, insights and inspiration for professionals focused on driving digital growth in wholesale.
Spotler is a sponsor of the event, organised by our partner H1 Webdevelopment. During the programme, our colleague Tristan Albersen will explore a commercial challenge faced by Maxima Kitchen Equipment that many wholesalers will recognise: how do you engage customers at the right time, without offering discounts to those who would have placed an order anyway?
The case was developed together with Marieke Nagel from Maxima Kitchen Equipment. She will also be at the event and available to answer questions about the story behind the case.
Our Spotler specialists will be there throughout the day to share their knowledge and experience. Come and have a chat, ask your questions and discover how to make your communications more relevant and get more value from every customer relationship.
Relevance beats discounts
Your win-back campaign is driving conversions. Great result, right? Not always.
Maxima Kitchen Equipment discovered that some customers were using discount codes even though, based on their usual ordering patterns, they were likely to place another order anyway. The campaign was converting, but some of those discounts simply weren’t necessary.
This raised an interesting question: how do you know when a customer is genuinely at risk of dropping off?
During this session, Tristan Albersen will show how Maxima uses individual customer ordering behaviour to identify that moment more accurately. Instead of sending every customer a win-back message after the same fixed period, they look at each customer’s individual ordering pattern.
This allows you to reach customers when it really matters – and avoid giving away discounts unnecessarily.
What will you take away from this session?
- Why a high conversion rate doesn’t automatically mean your campaign is successful.
- How to recognise when a customer genuinely deviates from their usual ordering behaviour.
- How to avoid offering discounts on orders that would probably have happened anyway.
- How to identify the right moment to re-engage a customer.
- How more relevant communication can help build stronger reseller relationships.
- What Maxima has learnt from this approach and how you can apply those insights to your own organisation.
A real-world case centred around a challenge many wholesalers will recognise: engaging the right customer at the right time, without unnecessarily giving away margin.
Speaker: Tristan Albersen, Spotler
Also attending: Marieke Nagel, Maxima Kitchen Equipment. She will be available to answer questions about the real-world case.
Who is it for?
The Groothandel E-commerce Event is for professionals focused on commercial growth and stronger digital customer relationships in wholesale. Including:
- E-commerce managers
- Marketing managers
- Digital marketers
- CRM and email marketers
- Commercial managers
Professionals responsible for customer experience and retention
Do you recognise the challenge of re-engaging customers at exactly the right time? Or would you like to discover how to make your communications more relevant without immediately turning to discounts? Then this is a session you won’t want to miss.
Meet Spotler
For us, sharing knowledge doesn’t stop when the session ends. Our Spotler specialists will be there throughout the Groothandel E-commerce Event.
So, if you’re facing a challenge around customer retention, personalisation or making your customer communications more relevant, come and talk to us. We’d love to hear about your approach, share our experience and explore your challenges with you.
No product pitch. Just a valuable conversation about how smarter digital marketing can help you build better customer relationships and drive commercial results.
Will we see you at the Groothandel E-commerce Event?
Discover how Maxima Kitchen Equipment is taking a smarter approach to a familiar commercial challenge, meet the Spotler experts and take away ideas you can apply to your own wholesale business.
This is a Dutch event.