Shopping Today 2026
Discover how data, smarter marketing and personalisation can help you get more from every customer relationship
On 8 October, Spotler will be at Shopping Today, the Netherlands’ leading e-commerce knowledge event. A day packed with the latest insights, real-world cases and inspiration for everyone shaping the future of e-commerce.
Spotler is a sponsor of Shopping Today, and we’re proud to give our partner mailmeisters the stage for an inspiring expert session. Using Neleman as a real-world example, Hidde Devenijns will show why adding more channels doesn’t automatically lead to more revenue and how a smart omnichannel strategy can.
Our Spotler specialists will also be there throughout the day to share their expertise in email marketing, marketing automation, personalisation and AI. Drop by, ask your questions and discover smarter ways to respond to what your customers really need.
More channels ≠ more revenue: how Neleman makes omnichannel profitable
18% fewer emails. 21% more revenue. Neleman proves that communicating more doesn’t automatically deliver better results. What matters is knowing which customers to reach, with which message and through which channel.
In this expert session, Hidde Devenijns, Email Marketing Specialist at mailmeisters, will take you behind the scenes of Neleman’s approach. He’ll show how investing in customer segmentation and customer value helps determine more precisely who needs which communication.
You’ll discover how Neleman brings different channels together and uses segmentation to make its communication more relevant. It’s not about creating more touchpoints, but about making better choices based on customer behaviour and customer value.
The result at Neleman: 18% fewer emails, while revenue increased by 21%.
What will you take away from this session?
- How to use customer data and customer value to segment more effectively.
- Why not every customer needs the same message or the same channel.
- How different channels can reinforce each other throughout the customer journey.
- How to become less dependent on discounts and promotions.
- Which choices Neleman made and the results they delivered.
- How to apply these insights to your own e-commerce marketing.
No theoretical talk about omnichannel, but a practical case packed with results, decisions and learnings you can put into practice straight away.
Speaker: Hidde Devenijns, Email Marketing Specialist at mailmeisters .
Who is it for?
Shopping Today is for professionals who work every day to build better digital customer relationships and drive commercial growth. Including:
- E-commerce managers
- Digital marketers
- CRM marketers
- Email marketers
- Marketing managers
- CX and personalisation specialists
Want to communicate more relevantly, get more value from your customer data or discover how email marketing, marketing automation, personalisation and AI can work together? We’d love to see you at Shopping Today.
Meet Spotler
For us, sharing knowledge doesn’t stop when the expert session ends. Our Spotler specialists will be there throughout the day, so come and talk to us about email marketing, marketing automation, personalisation or AI.
Whether you have a specific challenge, want to explore what’s possible or simply want to hear how other organisations are approaching it, we’re happy to share our expertise and think it through with you.
That way, you’ll leave Shopping Today with more than inspiration – you’ll have ideas you can start putting into practice from 8 October onwards.
Will we see you at Shopping Today?
Get inspired by Neleman’s real-world case, meet the Spotler experts and discover how more relevant marketing can help you get more from every customer relationship.
This is a Dutch event.