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Mother’s Day opt-out emails – overwhelming customers with repeated reminders
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Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Jessica Brick
23-01-2026
Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
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10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Jessica Brick
22-01-2026
Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.
Mother’s Day for B2B brands: how to use the moment without getting it wrong
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Mother’s Day for B2B brands: how to use the moment without getting it wrong
Jessica Brick
21-01-2026
Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.
5 plug-and-play marketing campaigns using WhatsApp and a CDP
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5 plug-and-play marketing campaigns using WhatsApp and a CDP
Tom Blijleven
06-01-2026
Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.
Best practices for good order confirmation emails in eCommerce (2026)
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Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven
23-12-2025
When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!
7 ways to make emails more interactive in 2026
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7 ways to make emails more interactive in 2026
Richard Wall
09-12-2025
Inboxes are more competitive than ever; it is estimated that 376.4 billion emails were sent every day in 2025.
Why WhatsApp has become essential in modern ecommerce
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Why WhatsApp has become essential in modern ecommerce
Bas Jochems, Mark van den Berg
01-12-2025
Discover how WhatsApp strengthens your ecommerce strategy. Boost conversions, build trust and deliver fast, personal communications.
The A to Z of UTM
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The A to Z of UTM
Simon Moss
28-11-2025
Everything you should know about UTMs and how to use them effectively, from character limits to the one place they can't help you.
Live Chat and WhatsApp: the keys to personal customer contact
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Live Chat and WhatsApp: the keys to personal customer contact
Djamilla Sommer, Diede Hartveld
18-11-2025
Connect with customers via Live Chat and WhatsApp for better customer service. How do you approach this quickly and efficiently?
Should B2B brands bother with Christmas?
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Should B2B brands bother with Christmas?
Richard Wall
17-11-2025
Explore whether B2B brands should embrace Christmas marketing, weigh the benefits, relevance and tactics for festive-season campaigning.
The strategic importance of your January sale 2026
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The strategic importance of your January sale 2026
Spotler editorial team
07-11-2025
2026 starts now! We show you how smart, data-driven email marketing can turn your January sale into a strategic advantage for 2026.
The psychology of Christmas marketing
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The psychology of Christmas marketing
Simon Moss
04-11-2025
Why festive campaigns work best when they spark memory, meaning and genuine moments. We tell your about our the psychology behind it!