Black Friday Marketing Hub
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Email Marketing Tricks That Will Reap You Treats: How You Can Make the Most of Spooky Season
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Email Marketing Tricks That Will Reap You Treats: How You Can Make the Most of Spooky Season
Charlotte Symcox
20-10-2025
Discover the origins of Halloween, the psychology behind why fear sells, and frightfully good ideas to boost email marketing this spooky season.
WhatsApp vs Email: which channel really connects with today’s buyers?
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WhatsApp vs Email: which channel really connects with today’s buyers?
Richard Wall
17-10-2025
Compare their strengths of these channels, from GDPR to engagement, and see how using both drives better buyer relationships. Read the blog!
No, Halloween Won’t Send You to Spam: Email Deliverability Myths Debunked
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No, Halloween Won’t Send You to Spam: Email Deliverability Myths Debunked
Andy Gilhooley
17-10-2025
Worried “Halloween” or 🎃 in your subject line will tank deliverability? Don’t be. Learn what actually matters for inbox placement this season.
Kickstart your campaign: how to get quick results with Spotler Activate
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Kickstart your campaign: how to get quick results with Spotler Activate
Anastasia Pop
15-10-2025
Quickly activate successful campaigns with Spotler Activate. Use proven journeys for more revenue, customer retention and rapid growth.
Google Update: What’s changed in Gmail and Postmaster Tools?
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Google Update: What’s changed in Gmail and Postmaster Tools?
Richard Wall
08-10-2025
Google refines email deliverability with smarter Gmail sorting and Postmaster Tools v2 insights for better sender performance.
The secrets to retaining Black Friday buyers this festive season
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The secrets to retaining Black Friday buyers this festive season
Andy Gilhooley
25-09-2025
Learn how to turn one-time Black Friday shoppers into loyal customers with festive flows, retention tactics and post-purchase engagement.
The 5 types of Black Friday customers – and how to respond to each
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The 5 types of Black Friday customers – and how to respond to each
Richard Wall
23-09-2025
Loyalists, Researchers, and Impulse Buyers are all after different things from you this Black Friday. Are you set up to give it to them?
Why Black Friday shoppers behave differently and what you can do about it
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Why Black Friday shoppers behave differently and what you can do about it
Andy Gilhooley
19-09-2025
Discover how Black Friday shoppers differ from regular customers and learn strategies to segment, engage and turn them into loyal buyers.
15 cheat codes for Black Friday/Cyber Monday success
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15 cheat codes for Black Friday/Cyber Monday success
Andy Gilhooley
19-09-2025
Boost Black Friday & Cyber Monday sales with 15 proven cheat codes. Stand out in busy inboxes, drive clicks and convert customers fast.
TikTok Made Me Buy It: What marketers can learn from viral shopping
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TikTok Made Me Buy It: What marketers can learn from viral shopping
Anastasia Pop
18-09-2025
Discover how TikTok trends can boost your Black Friday campaign. Tips for creative content, inspiration and conversion.
FOMO and JOMO: How Black Friday makes us buy (or not)
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FOMO and JOMO: How Black Friday makes us buy (or not)
Anastasia Pop
10-09-2025
Discover how FOMO and JOMO influence our buying behavior during Black Friday and how marketers can leverage this effectively.
First-party vs. third-party data: Why it’s crucial for marketers
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First-party vs. third-party data: Why it’s crucial for marketers
Anastasia Pop
05-09-2025
Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future.