Marketing Calendar 2025
Enrich your marketing knowledge with our blogs
Get inspired by our articles of the wonderful world of marketing that is always evolving.
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FOMO and JOMO: How Black Friday makes us buy (or not)
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FOMO and JOMO: How Black Friday makes us buy (or not)
Anastasia Pop
10-09-2025
Discover how FOMO and JOMO influence our buying behavior during Black Friday and how marketers can leverage this effectively.
First-party vs. third-party data: Why it’s crucial for marketers
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First-party vs. third-party data: Why it’s crucial for marketers
Anastasia Pop
05-09-2025
Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future.
Your AI Search questions answered
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Your AI Search questions answered
Charlie Marchant
03-09-2025
Struggling to figure out AI search? You’re not alone! Here are 23 questions our webinar audience needed help with, answered by an expert.
Setting and achieving your Black Friday eCommerce marketing goals
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Setting and achieving your Black Friday eCommerce marketing goals
Rachael Kotadia
03-09-2025
Black Friday gets its name from being the date retailers “go into the black” (reach annual net profit). Here are 6 goals to measure success in 2025.
B(lack) F(riday) C(atchy) M(ailings)
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B(lack) F(riday) C(atchy) M(ailings)
Richard Wall
02-09-2025
Black Friday is rapidly approaching; are your email campaigns ready? Here are 5 of our recent favourites to inspire your designs.
10 tips to make your event as chaotic as possible
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10 tips to make your event as chaotic as possible
Rutger Bremer, Rewien Algoo
01-09-2025
Slick, professional events are over-rated! Follow these tips to cause yourself maximum stress and get the least possible value back.
Black Friday 2025: 5 trends you can’t miss
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Black Friday 2025: 5 trends you can’t miss
Anastasia Pop
26-08-2025
Discover the most important trends for Black Friday 2025: personalisation, AI, Green Friday, and social shopping tips for maximum results.
Mastering multichannel: why smart marketers go beyond email in 2025
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Mastering multichannel: why smart marketers go beyond email in 2025
Jack Clay
31-07-2025
We’ll never tell you to ditch email, but it can’t do all the work itself. It’s time to go multichannel! How to do that and what works?
AI marketing dashboards you can talk to
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AI marketing dashboards you can talk to
Erik de Kock
25-07-2025
What if you could just ask your data a question and get an immediate answer in plain words, like a colleague would. That is possible now. Find out how!
Why should your emails be accessible, and how do you do it?
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Why should your emails be accessible, and how do you do it?
Liana Tamse
24-07-2025
Accessibility isn't just about design; it's about inclusion. Following WCAG guidelines makes your email campaigns accessible to a broader audience.
8 things to do in Spotler Analytics
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8 things to do in Spotler Analytics
Richard Wall
21-07-2025
Spotler Analytics is here! Get hands-on in the platform by trying these 8 things; and they’re just the start of what you can do!
What is customer loyalty when AI does the shopping for you?
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What is customer loyalty when AI does the shopping for you?
Tom Blijleven
21-07-2025
Discover how AI-driven agentic shopping is changing customer loyalty, and how brands can stay memorable in a world where AI makes the call (literally).