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Unsure about what the rise of AI means for your role? We consider the most common objections from marketers.
You made it through 2024 with enough new customers and a low enough churn rate to buy your Christmas dinner! However, as a poet once said, “the years start coming and they don’t stop coming”. So, what do you need to pay attention to as 2025 kicks off?
Whether you think that the world has changed beyond all recognition in the last 2/5/10 years, or that the basics are still the same, just with a new layer of glitter, here are 6 areas we think deserve some focus in 2025.
Learn about the new Exchange Online rate limits effective January 2025 and their impact on high-volume email senders
Black Friday and Cyber Monday result in more than 202 million emails sent by Spotler users during Black Week.
Everyone loves to make predictions for the year ahead! But how did some of the predictions made about what 2024 would hold shake out?
As we emerge from the frenzy of Black Friday & Cyber Monday, this is the perfect time to ask: is your use of discounting driving the right behaviour?
On 16 October 2024, Apple announced a new feature that displays company logos in the inbox. What is it and how can you get it?
Meta has implemented pricing changes at WhatsApp. In this blog, we explain WhatsApp’s pricing model and explain the changes.
What is Merchandising? And how can Merchandising make a difference during the holiday season? We’re happy to explain.
We are thrilled to announce an exciting new chapter in the world of email marketing, as eFocus Marketing and Spotler join forces in a strategic consulting partnership.
Black Friday, traditionally associated with consumer shopping sprees, holds hidden opportunities for businesses operating in the B2B sector. Here are some strategies to make the most of Black Friday in the B2B world: