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Top 10 Tips for B2B Black Friday
Top 10 Tips for B2B Black Friday
Spotler editorial team 02-10-2024

Black Friday, traditionally associated with consumer shopping sprees, holds hidden opportunities for businesses operating in the B2B sector. Here are some strategies to make the most of Black Friday in the B2B world:

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How to Drive More Revenue from Black Friday Basket Abandonment Emails
How to Drive More Revenue from Black Friday Basket Abandonment Emails
Spotler editorial team 02-10-2024

On an average day, 69% of people abandon their online shopping. During Black Friday, basket abandonment rates increase to 75%!

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How to Present Great-Looking Emails: The Black Friday Edition
How to Present Great-Looking Emails: The Black Friday Edition
Spotler editorial team 29-09-2024

Black Friday presents a golden opportunity for B2C businesses to shine in the world of email marketing. By marrying design aesthetics with strategic insights, you can craft emails that don’t just look good but also drive sales and bolster brand loyalty.

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10 social media tactics for black Friday
10 social media tactics for black Friday
Richard Wall 18-09-2024

Read our 10 ways to engage your audience on social media and make it a winning day for your revenue goals.

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How to use personalisation in your social media strategy
How to use personalisation in your social media strategy
Richard Wall 18-09-2024

Personalisation has become a crucial component of businesses’ social media strategy. Here’s how you can effectively use it to drive results.

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How can you create ART with Content Marketing? Part 1
How can you create ART with Content Marketing? Part 1
Simon Moss 16-08-2024

Content marketing doesn’t have to be “a separate discipline”, but can be deployed strategically to attract, convert and retain customers.

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How B2B marketers can nurture and convert leads with actionable insights
How B2B marketers can nurture and convert leads with actionable insights
Richard Wall 13-08-2024

Struggling with low conversion rates is common among small B2B firms, where resources are limited, and efficient lead management is crucial.

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5 Marketing Frameworks to help you succeed
5 Marketing Frameworks to help you succeed
Spotler editorial team 09-08-2024

We help you understand 5 marketing frameworks to identify which are best for you to succeed. From the 7 P’s to STEPPS, take a look.

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Time to Get Those Shopping Carts Ringing!
Time to Get Those Shopping Carts Ringing!
Spotler editorial team 22-07-2024

Cart abandonment is an inevitable human act which no business can claim to ever have completely resolved. But, what we can do is decrease it.

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Why your unsubscribe matters more during peak seasons
Why your unsubscribe matters more during peak seasons
Spotler editorial team 16-07-2024

Which ever sector you’re in, expect a shift in unsubscribe behaviour when a major holiday rears its head. Have you seen any of these before?

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Why does double opt-in matter in e-Commerce?
Why does double opt-in matter in e-Commerce?
Spotler editorial team 15-07-2024

Taking the time to set up a double opt-in process might mean fewer newsletter subscribers, but the one you do have will be more engaged.

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3 tips to create banging B2B buyer personas
3 tips to create banging B2B buyer personas
Spotler editorial team 09-07-2024

You might have hundreds of leads or thousands, but who are you marketing to? Have you met them? No, we didn’t think so. That’s why you need a buyer persona to help you out. Figure out who you’re marketing to, and you automatically improve your marketing message.

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