Marketing Calendar 2025
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Get inspired by our articles of the wonderful world of marketing that is always evolving.
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What are B2B events actually for?
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What are B2B events actually for?
Richard Wall
18-03-2025
As more of the B2B buying cycle moves online, do live events still have a role to play? We certainly think so and we love to share why.
What’s stopping you from running events?
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What’s stopping you from running events?
Richard Wall
14-03-2025
Are you hiding from running your own events using one of these 5 excuses? Here’s what you might be missing.
From Search to Sale: Why Searchandising is the next evolution of Marketing Automation
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From Search to Sale: Why Searchandising is the next evolution of Marketing Automation
Andy Gilhooley
14-03-2025
Learn how Searchandising enhances eCommerce search, boosts conversions, and integrates with marketing automation for a seamless tech stack.
The importance of a good AI prompt and how to write it
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The importance of a good AI prompt and how to write it
Tom Blijleven
06-03-2025
Writing an AI prompt is important to get better results. We’re diving into the practice of prompt engineering and testing your eye for AI.
What’s stopping you from using a CDP (Customer Data Platform)?
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What’s stopping you from using a CDP (Customer Data Platform)?
Richard Wall
24-02-2025
Customer Data Platforms (CDPs) have been around for over a decade, yet we still hear of businesses who don’t trust them. Why?
What is lead scoring in B2B Marketing?
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What is lead scoring in B2B Marketing?
Mark van den Berg
21-02-2025
Lead scoring is an automated methodology that helps companies focus on ideal prospects, increasing their chances of acquiring new customers.
What’s stopping you from deploying a CRM?
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What’s stopping you from deploying a CRM?
Richard Wall
14-02-2025
We’d be lost without our CRM, but not all businesses feel the same. Are you avoiding a CRM for one of these 6 reasons?
Apple’s iOS 18 Email Changes: What It Means for B2C Brands
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Apple’s iOS 18 Email Changes: What It Means for B2C Brands
Jack Clay
12-02-2025
The new iOS 18 update will impact your email engagement rates as a B2C brand. Let’s break it down what you need to know.
Valentine’s emails we loved 2025
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Valentine’s emails we loved 2025
Richard Wall
11-02-2025
You can do better than a heart and some red text! Here are some Valentine’s Day emails that really work.
Valentine’s Day email campaigns – a good time to re-engage your exes?
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Valentine’s Day email campaigns – a good time to re-engage your exes?
Andy Gilhooley
06-02-2025
With Valentine’s Day around the corner it’s a time for re-engaging your lapsed customers. Just ensure it’s personalised!
The power of AI marketing
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The power of AI marketing
Mark van den Berg
03-02-2025
Harness the power of AI technologies to automate and optimise marketing activities. Quickly read how you can do this!
AI in eCommerce: Use Cases and Benefits
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AI in eCommerce: Use Cases and Benefits
Andy Gilhooley
23-01-2025
Discover how AI in eCommerce enhances customer experiences and drives revenue with advanced personalisation tactics.