Marketing Calendar 2026
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Mother’s Day opt-out emails – overwhelming customers with repeated reminders
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Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Jessica Brick
23-01-2026
Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
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10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Jessica Brick
22-01-2026
Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.
Looking ahead for 2026: A Marketers guide to the year ahead
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Looking ahead for 2026: A Marketers guide to the year ahead
Richard Wall
22-01-2026
The crystal ball is out once again! What does 2026 hold for marketers and their audiences?What about the use of AI, marketing channels and tools?
Mother’s Day for B2B brands: how to use the moment without getting it wrong
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Mother’s Day for B2B brands: how to use the moment without getting it wrong
Jessica Brick
21-01-2026
Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.
From crisis to open day: why teams need a real mobile workflow in customer engagement
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From crisis to open day: why teams need a real mobile workflow in customer engagement
Ioana Petrescu
16-01-2026
Respond, publish and manage customer conversations on the go with a mobile workflow built for crises, events and field teams.
5 plug-and-play marketing campaigns using WhatsApp and a CDP
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5 plug-and-play marketing campaigns using WhatsApp and a CDP
Tom Blijleven
06-01-2026
Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.
Best practices for good order confirmation emails in eCommerce (2026)
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Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven
23-12-2025
When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!
“Breakup emails”: how to re-engage your coldest subscribers
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“Breakup emails”: how to re-engage your coldest subscribers
Jessica Brick
12-12-2025
Every marketer has a segment they avoid looking at too closely: the cold list.
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to
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Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to
Richard Wall
09-12-2025
Galentine’s Day has grown from a small cultural moment into one of February’s most commercially interesting trends.
How to use personalisation without making it creepy this Valentine’s Day
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How to use personalisation without making it creepy this Valentine’s Day
Richard Wall
09-12-2025
Buyers want the personal touch, but they don’t want you too close. How do you get the balance right this Valentines Day?
Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers
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Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers
Richard Wall
09-12-2025
How do you turn your Valentine’s shoppers from spring fling to long-term relationship?
7 ways to make emails more interactive in 2026
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7 ways to make emails more interactive in 2026
Richard Wall
09-12-2025
Inboxes are more competitive than ever; it is estimated that 376.4 billion emails were sent every day in 2025.