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Best practices for good order confirmation emails in eCommerce (2026)
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Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven
23-12-2025
When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!
“Breakup emails”: how to re-engage your coldest subscribers
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“Breakup emails”: how to re-engage your coldest subscribers
Jessica Brick
12-12-2025
Every marketer has a segment they avoid looking at too closely: the cold list.
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to
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Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to
Richard Wall
09-12-2025
Galentine’s Day has grown from a small cultural moment into one of February’s most commercially interesting trends.
B2B Valentine’s ideas: campaigns that will not make tour audience cringe
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B2B Valentine’s ideas: campaigns that will not make tour audience cringe
Richard Wall
09-12-2025
Heart emojis and pink colour palettes are less likely to move your business customers. But there are other ways to make use of Valentine’s Day.
How to use personalisation without making it creepy this Valentine’s Day
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How to use personalisation without making it creepy this Valentine’s Day
Richard Wall
09-12-2025
Buyers want the personal touch, but they don’t want you too close. How do you get the balance right this Valentines Day?
Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers
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Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers
Richard Wall
09-12-2025
How do you turn your Valentine’s shoppers from spring fling to long-term relationship?
7 ways to make emails more interactive in 2026
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7 ways to make emails more interactive in 2026
Richard Wall
09-12-2025
Inboxes are more competitive than ever; it is estimated that 376.4 billion emails were sent every day in 2025.
The Anti-Valentine’s playbook: campaign ideas for the single, cynical and unbothered
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The Anti-Valentine’s playbook: campaign ideas for the single, cynical and unbothered
Richard Wall
09-12-2025
“Anti” doesn’t have to mean “bad”: How to engage with the rise of alternatives to Valentine’s Day
Black Friday and Cyber Monday 2025 set new email sending records for Spotler customers
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Black Friday and Cyber Monday 2025 set new email sending records for Spotler customers
Anastasia Pop, Mark van den Berg
05-12-2025
Black Friday & Cyber Monday 2025: Spotler breaks email sending records with 148 million emails.
Marketing, motherhood and the art of spinning multiple plates
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Marketing, motherhood and the art of spinning multiple plates
Jessica Brick
04-12-2025
Being a mum and working in marketing have a lot in common. You will need creativity, resilience, and the ability to juggle a dozen things at once.
SMS and WhatsApp campaign ideas for Valentine’s Day
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SMS and WhatsApp campaign ideas for Valentine’s Day
Simon Moss
04-12-2025
Fall in love with SMS & WhatsApp marketing this Valentine’s: 5 ideas your audience will adore.
Get hearts racing in 2026: 6 smart Valentine’s Day email tips that actually convert
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Get hearts racing in 2026: 6 smart Valentine’s Day email tips that actually convert
Richard Wall
04-12-2025
Valentine’s Day, much like any other seasonal campaign, is an opportunity to get to know your customers better and make a good impression.