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5 April Fools emails that really work 
5 April Fools emails that really work 
Richard Wall 26-03-2025

Fed up of bland, over-done April Fools campaigns? Here are 5 approaches that do a really good job and surprise your audience. Read our blog now!

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WhatsApp Marketing: the Do’s and Don’ts
WhatsApp Marketing: the Do’s and Don’ts
Bas Jochems 25-03-2025

In this blog we give you useful and practical tips to do your WhatsApp marketing activities in the right way and effectively.

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What are B2B events actually for?
What are B2B events actually for?
Richard Wall 18-03-2025

As more of the B2B buying cycle moves online, do live events still have a role to play? We certainly think so and we love to share why.

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What’s stopping you from running events?
What’s stopping you from running events?
Richard Wall 14-03-2025

Are you hiding from running your own events using one of these 5 excuses? Here’s what you might be missing.

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From Search to Sale: Why Searchandising is the next evolution of Marketing Automation 
From Search to Sale: Why Searchandising is the next evolution of Marketing Automation 
Andy Gilhooley 14-03-2025

Learn how Searchandising enhances eCommerce search, boosts conversions, and integrates with marketing automation for a seamless tech stack.

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The importance of a good AI prompt and how to write it 
The importance of a good AI prompt and how to write it 
Tom Blijleven 06-03-2025

Writing an AI prompt is important to get better results. We’re diving into the practice of prompt engineering and testing your eye for AI.

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What’s stopping you from using a CDP (Customer Data Platform)?
What’s stopping you from using a CDP (Customer Data Platform)?
Richard Wall 24-02-2025

Customer Data Platforms (CDPs) have been around for over a decade, yet we still hear of businesses who don’t trust them. Why?

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What is lead scoring in B2B Marketing?
What is lead scoring in B2B Marketing?
Mark van den Berg 21-02-2025

Lead scoring is an automated methodology that helps companies focus on ideal prospects, increasing their chances of acquiring new customers.

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What’s stopping you from deploying a CRM?
What’s stopping you from deploying a CRM?
Richard Wall 14-02-2025

We’d be lost without our CRM, but not all businesses feel the same. Are you avoiding a CRM for one of these 6 reasons?

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Apple’s iOS 18 Email Changes: What It Means for B2C Brands
Apple’s iOS 18 Email Changes: What It Means for B2C Brands
Jack Clay 12-02-2025

The new iOS 18 update will impact your email engagement rates as a B2C brand. Let’s break it down what you need to know.

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Valentine’s emails we loved 2025
Valentine’s emails we loved 2025
Richard Wall 11-02-2025

You can do better than a heart and some red text! Here are some Valentine’s Day emails that really work.

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Valentine’s Day email campaigns – a good time to re-engage your exes?
Valentine’s Day email campaigns – a good time to re-engage your exes?
Andy Gilhooley 06-02-2025

With Valentine’s Day around the corner it’s a time for re-engaging your lapsed customers. Just ensure it’s personalised!

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