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What’s stopping you from embracing AI?
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What’s stopping you from embracing AI?
Richard Wall
13-01-2025
Unsure about what the rise of AI means for your role? We consider the most common objections from marketers.
What’s the big news for B2C in 2025?
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What’s the big news for B2C in 2025?
Richard Wall
12-12-2024
You made it through 2024 with enough new customers and a low enough churn rate to buy your Christmas dinner! However, as a poet once said, “the years start coming and they don’t stop coming”. So, what do you need to pay attention to as 2025 kicks off?
What should B2B marketers be looking out for in 2025?
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What should B2B marketers be looking out for in 2025?
Richard Wall
12-12-2024
Whether you think that the world has changed beyond all recognition in the last 2/5/10 years, or that the basics are still the same, just with a new layer of glitter, here are 6 areas we think deserve some focus in 2025.
Understanding the new Microsoft Exchange Online rate limits in 2025
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Understanding the new Microsoft Exchange Online rate limits in 2025
Tom Blijleven
10-12-2024
Learn about the new Exchange Online rate limits effective January 2025 and their impact on high-volume email senders
Black Week breaks all records for Spotler email sending volumes
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Black Week breaks all records for Spotler email sending volumes
Mark van den Berg
09-12-2024
Black Friday and Cyber Monday result in more than 202 million emails sent by Spotler users during Black Week.
How did 2024’s predictions play out?
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How did 2024’s predictions play out?
Richard Wall
09-12-2024
Everyone loves to make predictions for the year ahead! But how did some of the predictions made about what 2024 would hold shake out?
How to grow Sales without (solely) pushing discounts
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How to grow Sales without (solely) pushing discounts
Rachael Kotadia
03-12-2024
As we emerge from the frenzy of Black Friday & Cyber Monday, this is the perfect time to ask: is your use of discounting driving the right behaviour?
Display your logo in the inbox with Apple Branded Mail; how does it work?
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Display your logo in the inbox with Apple Branded Mail; how does it work?
Richard Wall, Tom Blijleven
20-11-2024
On 16 October 2024, Apple announced a new feature that displays company logos in the inbox. What is it and how can you get it?
Understanding WhatsApp’s new pricing model: the changes from November 2024
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Understanding WhatsApp’s new pricing model: the changes from November 2024
Bas Jochems
15-11-2024
Meta has implemented pricing changes at WhatsApp. In this blog, we explain WhatsApp’s pricing model and explain the changes.
How Merchandising can make all the difference this holiday season
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How Merchandising can make all the difference this holiday season
Erik de Kock
16-10-2024
What is Merchandising? And how can Merchandising make a difference during the holiday season? We’re happy to explain.
Unlocking Email Marketing Success: eFocus Marketing and Spotler Forge Powerful Partnership
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Unlocking Email Marketing Success: eFocus Marketing and Spotler Forge Powerful Partnership
Richard Wall
16-10-2024
We are thrilled to announce an exciting new chapter in the world of email marketing, as eFocus Marketing and Spotler join forces in a strategic consulting partnership.
Top 10 Tips for B2B Black Friday
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Top 10 Tips for B2B Black Friday
Spotler editorial team
02-10-2024
Black Friday, traditionally associated with consumer shopping sprees, holds hidden opportunities for businesses operating in the B2B sector. Here are some strategies to make the most of Black Friday in the B2B world: