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How B2B marketers can nurture and convert leads with actionable insights
How B2B marketers can nurture and convert leads with actionable insights
Richard Wall 13-08-2024

Struggling with low conversion rates is common among small B2B firms, where resources are limited, and efficient lead management is crucial.

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Four unexpected insights from the GDMA Email Benchmark 2024
Four unexpected insights from the GDMA Email Benchmark 2024
Tom Blijleven 02-07-2024

Focusing on unsubscribe and spam complaint rates sets new standards for email marketing, emphasising the importance of engagement and maintaining trust with recipients.

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Apple’s doubling down on AI: what does iOS 18 mean for email marketing?
Apple’s doubling down on AI: what does iOS 18 mean for email marketing?
Tom Blijleven 17-06-2024

Primarily focusing on AI-driven advanced features, Apple is changing the way we do email marketing with these two features.

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Improve your shopping funnel with data-driven marketing software
Improve your shopping funnel with data-driven marketing software
Spotler editorial team 22-01-2024

Spotler Activate is a solution that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns.

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How WhatsApp can boost business growth
How WhatsApp can boost business growth
Bas Jochems 13-11-2023

We’ll explore how businesses can benefit from using WhatsApp and the various features that make it so effective.

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Prepare yourself with Spotler Activate for a cookieless future
Prepare yourself with Spotler Activate for a cookieless future
Spotler editorial team 20-10-2023

Spotler Activate lets you manage your own data without using third-party cookies.

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How retailers can improve customer engagement with personalised WhatsApp messaging and CDPs
How retailers can improve customer engagement with personalised WhatsApp messaging and CDPs
Bas Jochems 17-10-2023

Retailers today are always searching for new ways to connect with their customers and improve their shopping experiences.

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An optimal search experience through Activate Search
An optimal search experience through Activate Search
Spotler editorial team 10-10-2023

Not only personalization, but also optimal search performance is essential for the perfect customer experience.

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Why you should integrate chatbots with your CRM system
Why you should integrate chatbots with your CRM system
Bas Jochems 12-09-2023

Integrating chatbots with CRM offers numerous benefits: seamless data collection, personalised interactions, efficient lead management, and more.

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How to get the most value out of your ecommerce data
How to get the most value out of your ecommerce data
Spotler editorial team 25-08-2023

About how a CDP can help you turn your existing e-commerce data into valuable insights that you can use for new actions.

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The power of conversational sales and marketing through messaging platforms
The power of conversational sales and marketing through messaging platforms
Bas Jochems 15-08-2023

As customer engagement is key to business success, conversational sales and marketing are becoming essential tools for companies.

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Enhancing customer support: Why B2C companies should embrace WhatsApp
Enhancing customer support: Why B2C companies should embrace WhatsApp
Bas Jochems 08-08-2023

By integrating WhatsApp, B2C companies can exceed customer expectations, foster loyalty, and thrive in the digital age.

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