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How to turn your customers into your best brand advocates
How to turn your customers into your best brand advocates
Andy Gilhooley 18-07-2025

Personal recommendations can carry more weight than any ad. It’s time to start turning your loyal customers into brand advocates on social media.

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What is Influencer Marketing? 
What is Influencer Marketing? 
Richard Wall 18-07-2025

Ever seen “#sponsored” on an Instagram post? That’s influencer marketing! Take a look under the hood of this growing channel.

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Winning with email & cross‑channel marketing in 2025: 5 must‑do tactics
Winning with email & cross‑channel marketing in 2025: 5 must‑do tactics
Anastasia Pop 09-07-2025

We're explore the five key strategies your team should focus on to stay ahead with email marketing.

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What is Natural Language Query (NLQ) & why should you care? 
What is Natural Language Query (NLQ) & why should you care? 
Richard Wall 18-06-2025

Without Natural Language Query (NLQ), the AI storm would be much quieter. So what is it and why does it matter?

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Why more businesses are choosing EU-based SaaS and what makes Spotler the secure choice 
Why more businesses are choosing EU-based SaaS and what makes Spotler the secure choice 
Mark van den Berg 30-05-2025

Discover why EU-based SaaS is gaining traction over US tech and why Spotler is the privacy-first, GDPR-compliant marketing cloud of choice.

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GDMA Email Benchmark 2025: The Netherlands, UK, and Sweden perform well
GDMA Email Benchmark 2025: The Netherlands, UK, and Sweden perform well
Hendrik Westerhuis 27-05-2025

The Netherlands, Sweden and the UK score above average. In this article, we are happy to explain these and some other conclusions.

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Does the African jungle have a smarter WhatsApp strategy than you?
Does the African jungle have a smarter WhatsApp strategy than you?
Andy Gilhooley 22-05-2025

Real-world WhatsApp messaging beats email hands down - and why your marketing strategy needs to catch up.

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AI is changing how customers discover your webshop: are you ready?  
AI is changing how customers discover your webshop: are you ready?  
Erik de Kock 21-05-2025

This blog explores how AI-driven discovery works and how to stay ahead while the space is still wide open. 

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Outlook’s new DMARC requirements
Outlook’s new DMARC requirements
Richard Wall 24-04-2025

Microsoft is changing the sender requirements for bulk senders and will soon require compliance with SPF, DKIM, DMARC.

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4 eggs-amples of egg-cellent Easter emails  
4 eggs-amples of egg-cellent Easter emails  
Richard Wall 15-04-2025

There’s a whole range of Easter motifs you could use in your emails. Here are 4 we think do a particularly good job.

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5 April Fools emails that really work 
5 April Fools emails that really work 
Richard Wall 26-03-2025

Fed up of bland, over-done April Fools campaigns? Here are 5 approaches that do a really good job and surprise your audience. Read our blog now!

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WhatsApp Marketing: the Do’s and Don’ts
WhatsApp Marketing: the Do’s and Don’ts
Bas Jochems 25-03-2025

In this blog we give you useful and practical tips to do your WhatsApp marketing activities in the right way and effectively.

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