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Learn how to turn one-time Black Friday shoppers into loyal customers with festive flows, retention tactics and post-purchase engagement.
Loyalists, Researchers, and Impulse Buyers are all after different things from you this Black Friday. Are you set up to give it to them?
Discover how Black Friday shoppers differ from regular customers and learn strategies to segment, engage and turn them into loyal buyers.
Boost Black Friday & Cyber Monday sales with 15 proven cheat codes. Stand out in busy inboxes, drive clicks and convert customers fast.
Discover how TikTok trends can boost your Black Friday campaign. Tips for creative content, inspiration and conversion.
Discover how FOMO and JOMO influence our buying behavior during Black Friday and how marketers can leverage this effectively.
Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future.
Black Friday gets its name from being the date retailers “go into the black” (reach annual net profit). Here are 6 goals to measure success in 2025.
Black Friday is rapidly approaching; are your email campaigns ready? Here are 5 of our recent favourites to inspire your designs.
Slick, professional events are over-rated! Follow these tips to cause yourself maximum stress and get the least possible value back.
Discover the most important trends for Black Friday 2025: personalisation, AI, Green Friday, and social shopping tips for maximum results.
What if you could just ask your data a question and get an immediate answer in plain words, like a colleague would. That is possible now. Find out how!