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The secrets to retaining Black Friday buyers this festive season
The 5 types of Black Friday customers – and how to respond to each
Why Black Friday shoppers behave differently and what you can do about it
15 cheat codes for Black Friday/Cyber Monday success
TikTok Made Me Buy It: What marketers can learn from viral shopping
FOMO and JOMO: How Black Friday makes us buy (or not) 
First-party vs. third-party data: Why it’s crucial for marketers
Setting and achieving your Black Friday eCommerce marketing goals
B(lack) F(riday) C(atchy) M(ailings) 
10 tips to make your event as chaotic as possible
Black Friday 2025: 5 trends you can’t miss
AI marketing dashboards you can talk to
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