There’s a shift happening in the software world. More and more European organisations are choosing EU-based SaaS platforms over their US-based counterparts. It’s not just about buying local: it’s about privacy, compliance, and control.
And for good reason.
Why the move away from US tech?
Let’s start with data protection.
European privacy laws (particularly GDPR) are among the strictest in the world. They give individuals strong rights over their personal data, and they hold businesses to high standards of transparency, accountability, and security.
In contrast, US data laws are mixed. They vary from state to state, and federal protections are limited. Even recent frameworks like the EU-US Data Privacy Framework have raised concerns among EU regulators, especially regarding cross-border data transfers and surveillance.
Uncertainty creates risk for European organisations. No one wants to explain to their customers why their data isn’t as protected as it should be.
That’s why many are switching to providers based in the EU, where laws are clearer, standards are higher, and compliance is built in.
Why EU-based SaaS is the smarter, safer choice
Here’s what you get when you choose a European platform:
- Full GDPR compliance, designed into the product from day one
- Data stored and processed in the EU, avoiding the legal grey areas of international data transfers
- A shared legal framework, with providers operating under the same regulations and expectations as you
It’s not just about checking legal boxes. It’s about doing things right for your customers, your reputation, and your peace of mind.
Why Spotler?
Spotler is proudly European. Our marketing technology is built in the EU, supported by local teams, and designed for organisations operating in a privacy-first environment.
We’re also recognised on Decoupl.eu in the CRM and Marketing Automation categories, a sign of our credibility and commitment to the European tech ecosystem.
But it’s not just where we’re based that matters, it’s how we work.
How Spotler stands out for every type of organisation
Choosing a European provider is a great start. But choosing the right one matters more. Here’s why businesses, public sector organisations, and nonprofits trust Spotler:
A connected set of tools
Whether you’re running marketing automation, managing customer data, personalising journeys, or engaging audiences across channels, our tools are designed to work together seamlessly, so you can move faster and avoid silos.
Built for marketers
We believe marketers shouldn’t need to rely on IT to get results. Our platforms are powerful, yet intuitive, giving you the freedom to launch campaigns, test ideas, and drive outcomes with confidence.
Privacy you can trust
As a European company, GDPR compliance is part of our foundation. Your data stays in the EU. Your customers stay protected. And your organisation stays on the right side of regulation.
Tailored to your sector
Whether you’re in eCommerce, B2B, higher education, healthcare, or government, we understand your world. Our solutions support sector-specific needs, from secure citizen communications to scalable lead nurturing and smart automation.
Local support that speaks your language
We’re not a faceless platform. We’re a partner. With expert teams across Europe, we offer real human support, local insight, and guidance that fits your market.
Recognised and trusted
We’re proud to be featured on Decoupl.eu as a trusted provider of both CRM and Marketing Automation. It’s one more reason why organisations looking for secure, effective, and compliant tech turn to Spotler.
In summary
The shift from US to EU SaaS is about more than compliance. It’s about trust, control, and building for the future. And with Spotler, you don’t have to choose between safety and sophistication.
You get software that’s built for marketers, backed by local experts, and trusted by organisations across Europe, from ambitious retailers to public institutions.
Ready to take control of your data and your marketing?
Let’s talk about how Spotler CRM can help you.
