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CDP for personalised customer journeys and effective campaigns across all channels.
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PopularCustomer intelligence strengthens customer loyalty, increases profitability and wins new customers.
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AI in Spotler Products
We added generative AI and predictive AI in our products.
Want to know how you have control over it and how you can benefit from AI?
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Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
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Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Practical knowledge and information about marketing
We create a lot of interesting content about marketing. Take a look at our whitepapers, case studies, blogs, guides and webinar recordings.
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ChatGPT is now available on WhatsApp
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Blog
ChatGPT is now available on WhatsApp
Bas Jochems
21-01-2025
OpenAI has announced that ChatGPT is now available on WhatsApp. By adding a special phone number to your contacts, you can start using ChatGPT directly.
What is generative AI?
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Guide
What is generative AI?
Generative AI is a form of artificial intelligence that creates original content, such as texts, images and videos. How it works.
Understanding the new Microsoft Exchange Online rate limits in 2025
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Blog
Understanding the new Microsoft Exchange Online rate limits in 2025
Tom Blijleven
10-12-2024
Learn about the new Exchange Online rate limits effective January 2025 and their impact on high-volume email senders
Black Week breaks all records for Spotler email sending volumes
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Blog
Black Week breaks all records for Spotler email sending volumes
Mark van den Berg
09-12-2024
Black Friday and Cyber Monday result in more than 202 million emails sent by Spotler users during Black Week.
How to grow Sales without (solely) pushing discounts
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Blog
How to grow Sales without (solely) pushing discounts
Rachael Kotadia
03-12-2024
As we emerge from the frenzy of Black Friday & Cyber Monday, this is the perfect time to ask: is your use of discounting driving the right behaviour?
What is site search?
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Guide
What is site search?
Site search is important for marketers because it is a functionality that helps visitors in their search behaviour, but how does it work?
A look into the future with Predictive Modelling
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Blog
A look into the future with Predictive Modelling
Spotler editorial team
25-11-2024
Using predictive AI to work with data will give marketers a much better understanding of their audience. So how does it work?
Display your logo in the inbox with Apple Branded Mail; how does it work?
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Blog
Display your logo in the inbox with Apple Branded Mail; how does it work?
Richard Wall, Tom Blijleven
20-11-2024
On 16 October 2024, Apple announced a new feature that displays company logos in the inbox. What is it and how can you get it?
Harnessing the power of WhatsApp marketing: a comprehensive guide
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Guide
Harnessing the power of WhatsApp marketing: a comprehensive guide
We explain what WhatsApp Marketing is, we show use cases, examples and show you how you can benefit from WhatsApp Marketing.
Understanding WhatsApp’s new pricing model: the changes from November 2024
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Blog
Understanding WhatsApp’s new pricing model: the changes from November 2024
Bas Jochems
15-11-2024
Meta has implemented pricing changes at WhatsApp. In this blog, we explain WhatsApp’s pricing model and explain the changes.
Rituals
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Case study
Rituals
Rituals recruits new members for their Loyalty Program in a smart and simple way via their stores and WhatsApp. Want to know how?
How retailers can improve customer engagement with personalised WhatsApp messaging and CDPs
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Blog
How retailers can improve customer engagement with personalised WhatsApp messaging and CDPs
Bas Jochems
17-10-2024
Retailers today are always searching for new ways to connect with their customers and improve their shopping experiences.