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How to build an omnichannel marketing strategy
Guide
How to build an omnichannel marketing strategy

In the perfect omnichannel marketing strategy, offline and online marketing channels give the exact same brand experience. Learn how!

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What is Natural Language Query (NLQ) & why should you care? 
Blog
What is Natural Language Query (NLQ) & why should you care? 
Richard Wall 18-06-2025

Without Natural Language Query (NLQ), the AI storm would be much quieter. So what is it and why does it matter?

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Nubikk: Greater success with targeted personalisation across channels
Case study
Nubikk: Greater success with targeted personalisation across channels

Nubikk is successful with the personalisation strategy they apply on their website, in emails and WhatsApp messages.

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What is WhatsApp Proactive Messaging?
Guide
What is WhatsApp Proactive Messaging?

Since WhatsApp has become an indispensable channel, this guide dives into 5 use cases on using WhatsApp and interacting with customers.

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Why more businesses are choosing EU-based SaaS and what makes Spotler the secure choice 
Blog
Why more businesses are choosing EU-based SaaS and what makes Spotler the secure choice 
Mark van den Berg 30-05-2025

Discover why EU-based SaaS is gaining traction over US tech and why Spotler is the privacy-first, GDPR-compliant marketing cloud of choice.

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GDMA Email Benchmark 2025: The Netherlands, UK, and Sweden perform well
Blog
GDMA Email Benchmark 2025: The Netherlands, UK, and Sweden perform well
Hendrik Westerhuis 27-05-2025

The Netherlands, Sweden and the UK score above average. In this article, we are happy to explain these and some other conclusions.

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Does the African jungle have a smarter WhatsApp strategy than you?
Blog
Does the African jungle have a smarter WhatsApp strategy than you?
Andy Gilhooley 22-05-2025

Real-world WhatsApp messaging beats email hands down - and why your marketing strategy needs to catch up.

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AI is changing how customers discover your webshop: are you ready?  
Blog
AI is changing how customers discover your webshop: are you ready?  
Erik de Kock 21-05-2025

This blog explores how AI-driven discovery works and how to stay ahead while the space is still wide open. 

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Outlook’s new DMARC requirements
Blog
Outlook’s new DMARC requirements
Richard Wall 24-04-2025

Microsoft is changing the sender requirements for bulk senders and will soon require compliance with SPF, DKIM, DMARC.

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WhatsApp-ening in B2B? Turning Chats into Conversions
Webinar
WhatsApp-ening in B2B? Turning Chats into Conversions

We will delve deeper into the many possibilities of applying WhatsApp marketing for B2B organisations. We give you a lot of useful tips and tricks.

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4 eggs-amples of egg-cellent Easter emails  
Blog
4 eggs-amples of egg-cellent Easter emails  
Richard Wall 15-04-2025

There’s a whole range of Easter motifs you could use in your emails. Here are 4 we think do a particularly good job.

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5 April Fools emails that really work 
Blog
5 April Fools emails that really work 
Richard Wall 26-03-2025

Fed up of bland, over-done April Fools campaigns? Here are 5 approaches that do a really good job and surprise your audience. Read our blog now!

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