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AI in Spotler Products
We added generative AI and predictive AI in our products.
Want to know how you have control over it and how you can benefit from AI?
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Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Services
Spotler helps you to successfully organise your marketing. With advanced tools and services, you can optimise your strategies and develop personalised campaigns. Our solutions strengthen customer loyalty and increase conversion rates
Maturity Model
Maturity Model
We help you to get the best out of our software with targeted guidance and a clear plan for improvement.
Strategy
Enrich your marketing knowledge with our blogs
Get inspired by our articles of the wonderful world of marketing that is always evolving.
Do you want to read the latest Spotler news? View our news overview.
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Why more businesses are choosing EU-based SaaS and what makes Spotler the secure choice
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Why more businesses are choosing EU-based SaaS and what makes Spotler the secure choice
Mark van den Berg
30-05-2025
Discover why EU-based SaaS is gaining traction over US tech and why Spotler is the privacy-first, GDPR-compliant marketing cloud of choice.
GDMA Email Benchmark 2025: The Netherlands, UK, and Sweden perform well
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GDMA Email Benchmark 2025: The Netherlands, UK, and Sweden perform well
Hendrik Westerhuis
27-05-2025
The Netherlands, Sweden and the UK score above average. In this article, we are happy to explain these and some other conclusions.
Does the African jungle have a smarter WhatsApp strategy than you?
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Does the African jungle have a smarter WhatsApp strategy than you?
Andy Gilhooley
22-05-2025
Real-world WhatsApp messaging beats email hands down - and why your marketing strategy needs to catch up.
AI is changing how customers discover your webshop: are you ready?
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AI is changing how customers discover your webshop: are you ready?
Erik de Kock
21-05-2025
This blog explores how AI-driven discovery works and how to stay ahead while the space is still wide open.
Outlook’s new DMARC requirements
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Outlook’s new DMARC requirements
Richard Wall
24-04-2025
Microsoft is changing the sender requirements for bulk senders and will soon require compliance with SPF, DKIM, DMARC.
4 eggs-amples of egg-cellent Easter emails
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4 eggs-amples of egg-cellent Easter emails
Richard Wall
15-04-2025
There’s a whole range of Easter motifs you could use in your emails. Here are 4 we think do a particularly good job.
5 April Fools emails that really work
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5 April Fools emails that really work
Richard Wall
26-03-2025
Fed up of bland, over-done April Fools campaigns? Here are 5 approaches that do a really good job and surprise your audience. Read our blog now!
WhatsApp Marketing: the Do’s and Don’ts
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WhatsApp Marketing: the Do’s and Don’ts
Bas Jochems
25-03-2025
In this blog we give you useful and practical tips to do your WhatsApp marketing activities in the right way and effectively.
From Search to Sale: Why Searchandising is the next evolution of Marketing Automation
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From Search to Sale: Why Searchandising is the next evolution of Marketing Automation
Andy Gilhooley
14-03-2025
Learn how Searchandising enhances eCommerce search, boosts conversions, and integrates with marketing automation for a seamless tech stack.
The importance of a good AI prompt and how to write it
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The importance of a good AI prompt and how to write it
Tom Blijleven
06-03-2025
Writing an AI prompt is important to get better results. We're diving into the practice of prompt engineering and testing your eye for AI.
What’s stopping you from using a CDP (Customer Data Platform)?
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What’s stopping you from using a CDP (Customer Data Platform)?
Richard Wall
24-02-2025
Customer Data Platforms (CDPs) have been around for over a decade, yet we still hear of businesses who don’t trust them. Why?
Valentine’s emails we loved 2025
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Valentine’s emails we loved 2025
Richard Wall
11-02-2025
You can do better than a heart and some red text! Here are some Valentine’s Day emails that really work.