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From what marketing automation is, the benefits of good automation, AI/predictive analytics to when’s the right time to invest and the RFP process.

The problem is that 'sent' and 'delivered' are two very different things, and WordPress was never built to tell them apart. Here's how to fix it.

Insurers: learn what 250, 4xx and 5xx responses tell you, how to act on bounces, and how to show that a customer email was sent AND delivered.

Learn how to track transactional email in Google Analytics. Tag order confirmations and invoices with UTM parameters in SendPro to see where visits come from.

74% of customers expect to receive a welcome email immediately after subscribing. This is a golden opportunity; is your welcome journey up to the task?

Black Friday is becoming a bigger opportunity for visitor attractions, but does offering a discount actually drive new demand or simply reduce revenue from visitors who would have booked anyway?

Explore lessons on using lifecycle marketing to welcome members, encourage participation and support renewals in sport.

What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.

Catch up on Kristian Tucker’s marketingSHOWCASE session with 5 practical email fixes, covering campaign checks, mobile design and accessibility.

Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.