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Your last-minute livestream checklist

Learn how to track transactional email in Google Analytics. Tag order confirmations and invoices with UTM parameters in SendPro to see where visits come from.

74% of customers expect to receive a welcome email immediately after subscribing. This is a golden opportunity; is your welcome journey up to the task?

Black Friday is becoming a bigger opportunity for visitor attractions, but does offering a discount actually drive new demand or simply reduce revenue from visitors who would have booked anyway?

Explore lessons on using lifecycle marketing to welcome members, encourage participation and support renewals in sport.

What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.

Catch up on Kristian Tucker’s marketingSHOWCASE session with 5 practical email fixes, covering campaign checks, mobile design and accessibility.

Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.

Most attractions know there's value after the ticket sale, in parking, food and drink, experiences, upgrades and membership. The hard part is joining it up.

Whether you already have some of these campaigns running or are still building them out, the biggest opportunity lies in the customer and behavioural data you already hold.

Discover how email accessibility supports engagement, explore common issues and learn three practical ways to make your emails easier to read and use.

Discover the 7 key event marketingtrends for 2026. Learn how to build communities, increase impact and turn events into long-term growth drivers.

DHL professionalises its relationship management with the event software Momice, saves time and gains clear insight into event performance. Want to learn more?

Slick, professional events are over-rated! Follow these tips to cause yourself maximum stress and get the least possible value back.

Flawless registration is an important element of your event; your attendees’ experience starts here!

We're outlining how the right ticketing strategy can elevate your event quality and help you sell out faster.

No-shows drain resources and energy from your events. Discover 4 proven strategies to lower no-show rates at live and online events.

5 practical event tips to boost engagement, reduce no-shows, and make your events unforgettable.

Your B2B event website is not just a digital flyer or a "nice to have" on a checklist. It's where your event begin, so you have to get it right.

Learn the ins and outs about event mailings, backed by tens of thousands of events hosted by our customers.

Colleges and schools compete for attention with open days. Discover 8 tips from Spotler to boost attendance and attract more students.