Home Resources Guides The Best Practice Guide to Website Personalisation

The Best Practice Guide to Website Personalisation

Savvy online consumers demand personalisation. Many marketers are taking the steps to implement intelligent personalisation throughout their customer touchpoints.

In this guide, we take you through 10 different types of website personalisation guaranteed to improve conversion rates and increase revenues! From simple banners and pop-ups to personalized navigation bars and predictive pricing.

Are you ready to improve your website performance? Take a look at how our platform can help.


Read our privacy and cookie policy to see how we will process the data you provide.


Keep expanding your knowledge

How do experienced email marketers avoid sending ‘Oops’ emails?
Blog
How do experienced email marketers avoid sending ‘Oops’ emails?
Andy Gilhooley 07-07-2026

Every email marketer has sent an email they'd love to take back. However, experienced marketers make fewer mistakes. And that’s because they build processes to catch them.

Read the blog
If AI answers the question, who needs your website?
Blog
If AI answers the question, who needs your website?
Jessica Brick 03-07-2026

With the rise of AI search, every website visit matters more than ever. This shift is creating what many call zero-click search, where users find the information they need without leaving the search results.

Read the blog
Email Fundamentals for Membership & Sports Organisations
Webinar
Email Fundamentals for Membership & Sports Organisations

Members rarely make a conscious decision to disengage. More often, communication becomes easier to ignore over time.

Watch the webinar
AI will soon be buying on behalf of your customers. What will you do next?
Blog
AI will soon be buying on behalf of your customers. What will you do next?
Anastasia Pop 26-06-2026

Discover what agentic commerce means for your online shop and how Spotler helps you turn every AI transaction into a genuine customer relationship.

Read the blog
If AI answers the question, who needs your website?
Webinar
If AI answers the question, who needs your website?

In this session, Kristian Tucker covers the behavioral changes shaping search in 2026 and how exposed your business really is to declining organic traffic.

Watch the webinar
3 things email marketers hand over to AI too quickly
Blog
3 things email marketers hand over to AI too quickly
Djamilla Sommer 25-06-2026

Many email marketers use AI, but don’t get the most out of it. Discover how to use AI more intelligently to create better emails.

Read the blog
Content MOT: Is your email roadworthy for humans and AI?
Blog
Content MOT: Is your email roadworthy for humans and AI?
Jessica Brick 24-06-2026

Your email now has two audiences: humans and AI. Learn how to run a simple Content MOT to check whether your campaigns are clear, trusted and roadworthy for the modern inbox.

Read the blog
Modern Lifecycle Marketing for National Governing Bodies USA
Event
21 Jul
Modern Lifecycle Marketing for National Governing Bodies USA

Explore the principles behind modern lifecycle marketing and how NGBs can create more relevant, connected member experiences. USA timezone

View the event
Modern Lifecycle Marketing for National Governing Bodies UK
Event
21 Jul
Modern Lifecycle Marketing for National Governing Bodies UK

Explore the principles behind modern lifecycle marketing and how NGBs can create more relevant, connected member experiences. UK timezone

View the event
Email design mistakes that hurt performance
Blog
Email design mistakes that hurt performance
Andy Gilhooley 16-06-2026

Modern email builders make it easy to create emails. They also make it easy to create bad ones. Learn the design mistakes that hurt performance and how to avoid them.

Read the blog
Check all our resources