The Best Practice Guide to Website Personalisation

Savvy online consumers demand personalisation. Many marketers are taking the steps to implement intelligent personalisation throughout their customer touchpoints.

In this guide, we take you through 10 different types of website personalisation guaranteed to improve conversion rates and increase revenues! From simple banners and pop-ups to personalized navigation bars and predictive pricing.

Are you ready to improve your website performance? Take a look at how our platform can help.


Read our privacy and cookie policy to see how we will process the data you provide.


Keep expanding your knowledge

Email Fundamentals for Membership & Sports Organizations USA
07 Jul
Email Fundamentals for Membership & Sports Organisations UK
07 Jul
GDMA Email Benchmark 2026: fewer peaks, steadier sending 
How Conscia uses Spotler FeedbackPro to improve service experience across IT support teams
How Holland Casino uses Spotler FeedbackPro to improve the guest experience
Ecommerce optimisation: Strategies to increase conversion, revenue and Customer Lifetime Value
The overlooked opportunity with Lovable: how easy it is to choose GDPR-proof email sending.
If AI answers the question, who needs your website?
25 Jun
Email marketing for sport: how NGBs inspire action and belonging
What is the US CLOUD Act?