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Guides about marketing automation
Learn more about topics surrounding marketing automation in our extensive guides. Get started to improve your marketing and read the guides!
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How to spot bot opens and clicks in your email statistics
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How to spot bot opens and clicks in your email statistics
The percentage of bot opens and clicks in emails is increasing. How can you recognise and extract human behaviour from your email statistics?
The Personalisation Paradox: Why marketers hold back despite the benefits
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The Personalisation Paradox: Why marketers hold back despite the benefits
Find insights from a survey of Ecommerce marketing leaders, uncovering where to unlock personalisation's full potential.
How to realise flawless event registration
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How to realise flawless event registration
Flawless registration is an important element of your event; your attendees' experience starts here!
How to build an omnichannel marketing strategy
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How to build an omnichannel marketing strategy
In the perfect omnichannel marketing strategy, offline and online marketing channels give the exact same brand experience. Learn how!
Webcare is more than customer service
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Webcare is more than customer service
Are you fully aware of the added value of online customer service for your organisation? In this guide we're showing you how that works.
Optimise your Customer Lifetime Value with Predictive AI
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Optimise your Customer Lifetime Value with Predictive AI
Increasing customer value is every eCommerce marketer's dream. Predictive AI helps you attract new customers and expand on existing ones.
The smart B2B CRM buyer’s guide: 10 must-know factors before you choose
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The smart B2B CRM buyer’s guide: 10 must-know factors before you choose
With so many CRM platforms claiming to "boost productivity" or "streamline sales", how to cut through the noise?
10 Marketing Automation campaign ideas for Higher Education
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10 Marketing Automation campaign ideas for Higher Education
Universities automate their student communications. How? Check our 10 ideas for automations that enable you to optimise the student lifecycle.
8 essential ways the Higher Education sector can gain value from Marketing Automation
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8 essential ways the Higher Education sector can gain value from Marketing Automation
Marketing automation done well can build relationships with prospective and current students, and keep connecting with alumni.
What is WhatsApp Proactive Messaging?
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What is WhatsApp Proactive Messaging?
Since WhatsApp has become an indispensable channel, this guide dives into 5 use cases on using WhatsApp and interacting with customers.
From cold website visitors to warm contact: how to be successful with lead management in B2B
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From cold website visitors to warm contact: how to be successful with lead management in B2B
How do you generate as many MQLs for your sales team? Let's dive into how to optimise your lead management process.
How to create compelling emails for your B2B event
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How to create compelling emails for your B2B event
Learn the ins and outs about event mailings, backed by tens of thousands of events hosted by our customers.