Extensive guides about marketing automation

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The Great British Split Test 2025

Does an all-caps subject line grab attention? Where should you put your CTA for max impact? See what Spotler tested on their own audience.

More conversions with email

Not all emails are created equal! Make the most of your audience’s attention with these 21 techniques.

How AI Analytics can improve your marketing in at least nine ways

Enough with the abstract theory, how can you actually get better results with AI today? This guide dives into the details of AI Analytics for marketing.

How to spot bot opens and clicks in your email statistics

The percentage of bot opens and clicks in emails is increasing. How can you recognise and extract human behaviour from your email statistics?

The Personalisation Paradox: Why marketers hold back despite the benefits

Find insights from a survey of Ecommerce marketing leaders, uncovering where to unlock personalisation's full potential.

How to realise flawless event registration

Flawless registration is an important element of your event; your attendees' experience starts here!

How to build an omnichannel marketing strategy

In the perfect omnichannel marketing strategy, offline and online marketing channels give the exact same brand experience. Learn how!

Webcare is more than customer service

Are you fully aware of the added value of online customer service for your organisation? In this guide we're showing you how that works.

Optimise your Customer Lifetime Value with Predictive AI

Increasing customer value is every eCommerce marketer's dream. Predictive AI helps you attract new customers and expand on existing ones.

The smart B2B CRM buyer’s guide: 10 must-know factors before you choose

With so many CRM platforms claiming to "boost productivity" or "streamline sales", how to cut through the noise?

10 Marketing Automation campaign ideas for Higher Education

Universities automate their student communications. How? Check our 10 ideas for automations that enable you to optimise the student lifecycle.

8 essential ways the Higher Education sector can gain value from Marketing Automation

Marketing automation done well can build relationships with prospective and current students, and keep connecting with alumni.

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