Marketing Calendar 2025
WhatsApp Marketing
Higher conversion rates and a better customer experience through personalised WhatsApp messages and campaigns.
500+ organisations use Spotler Message for WhatsApp marketing
WhatsApp: 98% open rate
WhatsApp messages are almost always read. Messages that come in trigger people to open and read them. As an organisation, brand or webshop you can respond to this smartly. Especially now that more people indicate that they are open to receiving messages and communicating with companies and institutions via WhatsApp. This increases involvement, but also for driving conversion, the use of WhatsApp for Business is a smart move.
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WhatsApp 45-60% conversion rate
With conversion rates between 45% and 60%, WhatsApp is an ideal channel to effectively deploy marketing campaigns and even bulk messages, also known as WhatsApp newsletters. This way, you surprise your target group and outsmart your competition.
With WhatsApp as a chat channel on your website or in your webshop, you have a conversion driver in your hands for your customer service colleagues. With Spotler Message you can quickly contact your customers in a very personalised way via the API of WhatsApp for Business, answer customer questions, and lead your customers to the right pages for the next conversion.
WhatsApp for Business Applications
WhatsApp Inbox
Link one or more WhatsApp numbers to Spotler Message and manage conversations from one user-friendly inbox for multiple users.
WhatsApp Flows
Save time and automate your communication on WhatsApp by developing convenient flows/choose menus with interactive buttons.
WhatsApp Marketing
Spotler Message lets you easily create and send personalised bulk messages via WhatsApp.
API integrations
Synchronise your customer data in real time via our handy API. So you can easily send automated messages at the right time.
WhatsApp and conversational AI
In addition to WhatsApp and Open AI experimenting together with the integration with ChatGPT, we offer solutions for conversational AI ourselves through an integration with Spotler Aigent. This allows you to quickly and easily answer customer service questions via WhatsApp based on information within your own domains.
More about conversational AI
WhatsApp use cases
WhatsApp offers multiple touch points to attract customers, increase their engagement, and bind them to you. A real marketing channel! And for customers, WhatsApp is engaging, fun, and easy to use, which makes campaigns and conversations successful and increases retention.
WhatsApp Marketing Applications via Spotler Message
Segmentation
Import and manage your contacts directly in Spotler Message and apply audience segmentation for the right campaigns.
Templates
With Spotler Message you can make sure your WhatsApp bulk messages look good thanks to ready-made templates.
Bulk messages
Send WhatsApp messages in bulk to groups of customers to drive direct conversions and higher engagement.
Lead generation
Generate leads by sending automated forms via WhatsApp. This way you can quickly and easily capture the correct customer or lead data.
Integration, segmentation and automations
Send the right message via the right channel at the right time. Every time.
- Synchronise your contacts from your CRM, CDP or shop system with Spotler Message.
- Use behavioural data to create audiences (contact lists) to send relevant messages.
- Create automated WhatsApp flows to guide customers, prospects, members, citizens in their journeys.
“At Whoppah, we want to surprise users in ways they don’t expect from a marketplace. With Spotler Message, we’ve scaled our use of WhatsApp and SMS and seamlessly integrated the latest developments in WhatsApp Business into our automation. Whether it’s automating support use cases or driving conversions through channels outside of our CRM’s native capabilities, this has been a game-changer for us.”
Learn more about WhatsApp marketing and communications
Rituals
Read the case study
Case study
Rituals
Rituals recruits new members for their Loyalty Program in a smart and simple way via their stores and WhatsApp. Want to know how?
WhatsApp proactive messaging
Download the whitepaper
Whitepaper
WhatsApp proactive messaging
With 2.7 billion users worldwide, chances are that your clients are on WhatsApp. This guide looks at 5 ways businesses can use WhatsApp.
Harnessing the power of WhatsApp marketing: a comprehensive guide
Read the guide
Guide
Harnessing the power of WhatsApp marketing: a comprehensive guide
We explain what WhatsApp Marketing is, we show use cases, examples and show you how you can benefit from WhatsApp Marketing.
ChatGPT is now available on WhatsApp
Read the blog
Blog
ChatGPT is now available on WhatsApp
Bas Jochems
21-01-2025
OpenAI has announced that ChatGPT is now available on WhatsApp. By adding a special phone number to your contacts, you can start using ChatGPT directly.
How retailers can improve customer engagement with personalised WhatsApp messaging and CDPs
Read the blog
Blog
How retailers can improve customer engagement with personalised WhatsApp messaging and CDPs
Bas Jochems
17-10-2024
Retailers today are always searching for new ways to connect with their customers and improve their shopping experiences.
5 reasons to use WhatsApp in e-Commerce
Read the blog
Blog
5 reasons to use WhatsApp in e-Commerce
Bas Jochems
01-08-2024
With its growing popularity, WhatsApp has become a great tool for businesses, especially in e-commerce. Here’s how it can help your online store
WhatsApp Marketing: the Do’s and Don’ts
Read the blog
Blog
WhatsApp Marketing: the Do’s and Don’ts
Bas Jochems
25-03-2025
In this blog we give you useful and practical tips to do your WhatsApp marketing activities in the right way and effectively.
See Spotler Message live in action
Are you curious about the possibilities of WhatsApp marketing and/or the central inbox possibilities for social media and chat? Then schedule an online demonstration without obligation.
In an interactive tour, our experts will guide you through the capabilities of our products. Our consultants will show you the software and be happy to answer your questions.
