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Conversations on data-driven marketing
Spotler Podcasts
Stay up-to-date with the latest developments in the application of marketing techniques and the deployment of (data-driven) marketing channels. In conversations with customers and experts, in the Spotler Podcast we discuss interesting topics that every marketer faces today.
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Conversion Data Mastery – Segmentation & Personalisation Secrets
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Conversion Data Mastery – Segmentation & Personalisation Secrets
You already know that segmentation and personalisation are important. But how do you do them effectively?
Troubleshooting Your Deliverability Issues – Ensuring Your Emails Reach the Inbox
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Troubleshooting Your Deliverability Issues – Ensuring Your Emails Reach the Inbox
The most beautifully designed and written email won’t achieve much if it doesn’t reach your prospective customer’s inbox. Unpack the “dark art” that is deliverability.
Fail to Plan, Prepare to Fail – Crafting a Strategic Marketing Plan
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Fail to Plan, Prepare to Fail – Crafting a Strategic Marketing Plan
Are you doing marketing activities to keep up with the Joneses, or do you have a plan? We discuss how to think smartly about channels, audiences and more as you craft a plan.
Boost Your Click Rates – Optimising Email CTA Buttons
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Boost Your Click Rates – Optimising Email CTA Buttons
Are you getting maximum value from your Calls-To-Action? How design, placement and compelling copy make an impact.
Busting email marketing myths: Unveiling the truths for success
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Busting email marketing myths: Unveiling the truths for success
In this episode of "Email and Beyond," Richard & Kate dismantle common misconceptions about email marketing and illuminate the best strategies.
The power of multichannel marketing: Email, SMS, WhatsApp, and ad retargeting strategies revealed
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The power of multichannel marketing: Email, SMS, WhatsApp, and ad retargeting strategies revealed
Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other’s impact.
Unveiling the power of Gmail promotions tab: Turning challenges into opportunities
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Unveiling the power of Gmail promotions tab: Turning challenges into opportunities
In this episode, they dive deep into the misunderstood Gmail Promotions Tab. Contrary to common perceptions, the promotions tab is not the enemy but an integral part of the inbox.
Revolutionise your B2B email marketing: Top 3 automation strategies for success!
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Revolutionise your B2B email marketing: Top 3 automation strategies for success!
In this power-packed episode, we dive deep into the world of email automation, unlocking the secrets to transforming campaigns and boosting engagement.
Decoding customer signals: The power of RFM marketing mastery
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Decoding customer signals: The power of RFM marketing mastery
Discover how RFM (Recency, Frequency, Monetary value) can revolutionise your approach to audience segmentation and transform your marketing strategy.
Email marketing room 101: Unveiling the industry’s pain points & myths
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Email marketing room 101: Unveiling the industry’s pain points & myths
Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it’s essential to use data responsibly.
Decoding zero and first-party data: A journey through customer insights
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Decoding zero and first-party data: A journey through customer insights
Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it’s essential to use data responsibly.
Unlocking ecommerce Success: Top 3 automations every business needs
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Unlocking ecommerce Success: Top 3 automations every business needs
From abandoned baskets to strategic welcome series, discover the power of targeted messaging and customer-centric strategies.