Spotler Podcasts

You already know that segmentation and personalisation are important. But how do you do them effectively?

The most beautifully designed and written email won’t achieve much if it doesn’t reach your prospective customer’s inbox. Unpack the “dark art” that is deliverability.

Are you doing marketing activities to keep up with the Joneses, or do you have a plan? We discuss how to think smartly about channels, audiences and more as you craft a plan.

Are you getting maximum value from your Calls-To-Action? How design, placement and compelling copy make an impact.

In this episode of "Email and Beyond," Richard & Kate dismantle common misconceptions about email marketing and illuminate the best strategies.

Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other’s impact.

In this episode, they dive deep into the misunderstood Gmail Promotions Tab. Contrary to common perceptions, the promotions tab is not the enemy but an integral part of the inbox.

In this power-packed episode, we dive deep into the world of email automation, unlocking the secrets to transforming campaigns and boosting engagement.

Discover how RFM (Recency, Frequency, Monetary value) can revolutionise your approach to audience segmentation and transform your marketing strategy.

Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it’s essential to use data responsibly.

Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it’s essential to use data responsibly.

From abandoned baskets to strategic welcome series, discover the power of targeted messaging and customer-centric strategies.

Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the “Email and Beyond” Marketing Podcast.

Join the conversation as Kris White shares his experience in transforming Tech Show London’s email strategy, making it smarter and more effective.

Dive into the dynamic world of email marketing as we explore the transformative impact of Artificial Intelligence (AI) in our latest podcast episode.

In this episode of “Email and Beyond,” hosts Kate Barrett and Richard Wall delve into key strategies for marketers in 2024.

Mark Colgan shares the big things that have changed (or not) in Sales, and the little things you can do regularly to improve the Sales-Marketing relationship.

What marketing lessons can we learn from one of the industries hardest hit by COVID-19? With Liz Smailes, Head of Business Development, Tourism & Leisure for Visit Yorkshire

Business signs are so common we may not even really think about them. But we should! Featuring Mark Meadowcroft from Signs Express Northampton

What does a virtual assistant do for a business? And how do they market themselves? With Charlotte Doniger of Pink Spaghetti Colchester

Cognism CEO James Isilay dives into the details of data management and regulatory compliance

In the 6 months since Part 1 (in recording time) several trends we discussed came to fruition. So Howard is back to chew them over!

Howard Kosky, founder and CEO of 4DC, lifts the curtain on the tools and challenges of making a podcast.

Peter Turay Jr. takes us into the world of marketing agencies. We talk about client mindsets, the timescales it takes to see results, and what it takes to make an agency-client relationship work.

Gemma Butler, Marketing Director at the Chartered Institute of Marketing, shares her view on how marketing and marketers have been changed by the pandemic, and how they can move forward successfully.

Lorraine Ball, founder of The Digital Toolbox Club, shares insights into what user-generated content is, how to get it, and the pitfalls you need to be aware of.

Why SEO should be the foundation of your content, not an after-thought. With Dave Oldacre of ⁠DO Digital⁠. 

Jeroen Corthout, CEO of Salesflare, sales automation CRM, talks about the importance of an automated system leaving sales teams free to sell.

Adam Hunt, the founder of White Label Comedy, navigates the minefield of being funny as a B2B brand, while still getting your message across.

How to make use of the tool that's always in your pocket!

We dive into the world of Customer Data Platforms with David Raab, founder of Raab Associates and the CDP Institute.

Jay Desai, Head of Growth at Trend, shares his experience of how both B2C and B2B brands can navigate the world of e-commerce.

Xenia Muntean, founder and CEO of Planable, discusses how working from home has impacted the way marketing teams create content.

Dr Dave Chaffey, the founder of Smart Insights, explores the world of CRO, or Conversion Rate Optimization.

Katie Hart, psychology lecturer and founder of neuro marketing consultancy Rhetonic, leads us into her fascinating world to understand how different messages set off responses in the brain, and why marketers need to pay attention.

Story-telling is at the heart of how humans communicate with each other, yet businesses seem to have lost the art. Anthony 'Tas' Tasgal talks through how we can fix this, and why doing so will pay dividends.

Stephanie Scheller, the founder of Grow Disrupt, shares her experience of the rebranding process, from how to make a plan, to retiring old assets in a way that brings your old audience with you.

Parry Malm, co-founder of Phrasee, shares his views on things marketers often get wrong, from personalisation to data insights.

Anthony Stears, The Telephone Assassin, shares his methods for what to do when you stop emailing and pick up the phone.

John Cheney, founder and CEO of Workbooks, talks all things CRM, how to use it, what proper integration looks like, and what sort of data doesn’t need to be in there.

Amie Stankiste, Senior Director of Global Marketing at S&P Global Market Intelligence, shares her experience of the events process, from gaining internal buy-in to making sure you keep a laser focus on delivering what your audience wants from your content.

Emma Dolby, Marketing Manager of Direct Air & Pipework, visits the podcast to talk about the setup she inherited coming into the role, what drove her desire for change, and how the transition to Spotler has made a difference to her team.

Account-Based Marketing trainer and practioner Robert Norum takes us through the opportunities and pitfalls of one of the most talked-about, but not necessarily understood, frameworks in marketing.

Oktopost’s Director of Social Strategy, Jennifer Gutman, talks Employee Advocacy, managing social media in a crisis, and why “vanity metrics” do actually offer value.

Chartered Marketer, board adviser and Vice-Chair of the Chartered Institute of Marketing, Leigh Hopwood shares her insights into how businesses approach strategy.

Digital marketing veteran Susan Hallam introduces Account-Based Marketing’s lesser-known cousin, Account-Based Selling.

Andrew van Aken, senior consultant at Ogilvy, joins us to discuss the challenges & opportunities that Artificial Intelligence presents to B2B Marketers.