How to use UTM values in your Google AdWord campaigns to track ROI

What if the majority of your subscribers never opened your emails, yet your campaigns still influenced future purchases? Discover why inbox impressions matter just as much.

Whether you're a marketing manager, CRM specialist or demand generation professional, your next campaign is only as strong as the data behind it.

Every email marketer has sent an email they'd love to take back. However, experienced marketers make fewer mistakes. And that’s because they build processes to catch them.

With the rise of AI search, every website visit matters more than ever. This shift is creating what many call zero-click search, where users find the information they need without leaving the search results.

Members rarely make a conscious decision to disengage. More often, communication becomes easier to ignore over time.

Discover what agentic commerce means for your online shop and how Spotler helps you turn every AI transaction into a genuine customer relationship.

In this session, Kristian Tucker covers the behavioral changes shaping search in 2026 and how exposed your business really is to declining organic traffic.

Many email marketers use AI, but don’t get the most out of it. Discover how to use AI more intelligently to create better emails.

Your email now has two audiences: humans and AI. Learn how to run a simple Content MOT to check whether your campaigns are clear, trusted and roadworthy for the modern inbox.