Marketing Calendar 2026
How to use UTM values in your Google AdWord campaigns to track ROI
If you want to track the ROI of your paid for adverts, you need to start using UTM values to tag your links and track which website visitors click on them. Given that paid for ads can rinse your marketing budget, UTMs are a useful way to account for leads that come from these channels.
In this guide, learn:
- What UTM’s are
- How to use UTM tagging on an account level
- How to apply all UTM values to your campaigns
- UTM tagging on ad level only
If you want to start putting this guide into practice and see which business leads are coming from your Google Ad campaigns (or even sponsored social media posts) then see how GatorLeads technology can help you start UTM tracking today.
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