Marketing Calendar 2026
Your guide to Black Friday Success
According to recent studies, email marketing can drive up to 25% of Black Friday revenue for many businesses.
If your messages don’t reach your audience, you lose out on potential conversions and sales during this peak period. During Black Friday, your competition for inbox space is fierce. Every percentage point lost in deliverability could mean a significant reduction in sales. To truly capitalise on this shopping surge, you must prioritise a robust strategy that ensures your emails hit their target.
Let’s explore how you can optimise your Black Friday email campaigns, focusing on the who, what, and how of reaching your audience effectively.
Read our privacy and cookie policy to see how we will process the data you provide.
Thank you!
We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.
Once this is done, please keep an eye out for an email from amy.johnson@spotlerresources.co.uk – If you are feeling kind, add us to your whitelist.
Happy reading and make sure you check out our best practice seminars.
Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.