Marketing Calendar 2026
Your guide to Black Friday Success
According to recent studies, email marketing can drive up to 25% of Black Friday revenue for many businesses.
If your messages don’t reach your audience, you lose out on potential conversions and sales during this peak period. During Black Friday, your competition for inbox space is fierce. Every percentage point lost in deliverability could mean a significant reduction in sales. To truly capitalise on this shopping surge, you must prioritise a robust strategy that ensures your emails hit their target.
Let’s explore how you can optimise your Black Friday email campaigns, focusing on the who, what, and how of reaching your audience effectively.
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