According to recent studies, email marketing can drive up to 25% of Black Friday revenue for many businesses.
If your messages don’t reach your audience, you lose out on potential conversions and sales during this peak period. During Black Friday, your competition for inbox space is fierce. Every percentage point lost in deliverability could mean a significant reduction in sales. To truly capitalise on this shopping surge, you must prioritise a robust strategy that ensures your emails hit their target.
Let’s explore how you can optimise your Black Friday email campaigns, focusing on the who, what, and how of reaching your audience effectively.
Read our privacy and cookie policy to see how we will process the data you provide.
We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.
Once this is done, please keep an eye out for an email from amy.johnson@spotlerresources.co.uk – If you are feeling kind, add us to your whitelist.
Happy reading and make sure you check out our best practice seminars.
Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.
Most attractions know there's value after the ticket sale, in parking, food and drink, experiences, upgrades and membership. The hard part is joining it up.
Whether you already have some of these campaigns running or are still building them out, the biggest opportunity lies in the customer and behavioural data you already hold.
Discover how Neleman made its omnichannel approach more profitable: 18% fewer emails, 21% more revenue per email and 10-23% higher conversion per segment.
Your automated journeys may work in isolation but fail together. Learn how to test the real customer experience and spot hidden problems.
Poor email engagement can be a challenge for sports and membership organisations, but the answer isn’t always a new template, another campaign or a different tool.
For sports and membership organisations, email is still one of the most important ways to keep members informed, engaged and involved. But what happens when engagement starts to fall?
With Clixz as integration partner, appointments and service moments now trigger communication automatically, without relying on manual follow-up.
Designing for mobile isn't just about making your desktop email fit a smaller screen. From stopping the scroll to making every tap count, discover how to design emails for the way people use their phones.
Learn what good email marketing actually looks like for a UK small business, from permission based lists to segmentation, automation and measurement.
Join Sport:80 COO & Spotler’s CEX Director for this thought-leadership session introducing the universal member lifecycle marketing.