Mastering Live Audiences: Build Segments That Drive Results

Great personalisation starts with knowing who you’re speaking to. In this session, we’ll show you how to create real-time, data-driven audience segments using Activate’s Audiences builder.

Whether you’re targeting new customers, VIPs, or at-risk segments, you’ll learn how to build smarter audiences and use them across every channel in your strategy.

📝What You’ll Learn:

✅ How to create live audiences based on behaviour, purchases, and profile data
✅ How to use Predictive AI/RFM segmentation to power lifecycle marketing
✅ Linking audiences to multi-channel campaigns for maximum impact

💡 Who Should Attend?

Marketing teams that want to move from static lists to intelligent, self-updating segments that fuel better automation and targeting.

Hosted by

Jack Clay,
Head of Customer Experience
Spotler UK

👉 Don’t miss out – register now!