If AI answers the question, who needs your website?

Your customers do. How to stay discoverable and make every visit matter in a world of AI-generated answers.

60% of Google searches now end without a click. When AI Overviews appear, that figure rises to 83%. Gartner predicts organic search traffic could fall by 50% by 2028.

But there’s another side to the story.

The clicks that do survive are converting up to 23 times higher than traditional search visitors.

• They’ve already read the AI summary.
• They’ve already filtered their options.
• By the time they reach your site, they arrive with stronger intent and clearer buying signals.

Less traffic. More intent. Higher stakes.

The real question is whether you’re set up to make the most of higher-intent visitors when they do arrive.

In this session, Kristian Tucker and the Spotler team will cover:

• The behavioural changes shaping search in 2026
• How exposed your business really is to declining organic traffic
• How to create content for humans while remaining visible in AI-driven search experiences
• Why the shift from traffic growth to visitor value changes how marketers should think about their website, CRM, and CDP strategy

Everyone who registers will receive:

• A recording of the session to rewatch and reference.
• Three practical actions you can take immediately to adapt.
• A follow-up series exploring each action in more depth.

This session is ideal for:

• Marketing leaders
• Digital and CRM teams
• Content specialists
• Commerce and Growth teams
• Brands relying heavily on organic acquisition

Hosted By…

Kristian Tucker is Spotler’s Product Evangelist, known for his forward thinking approach to customer lifecycle strategy.

With more than ten years of experience leading Customer Service and Success teams in SaaS, he specialises in guiding clients from onboarding to sustained, high revenue growth.