Modern Lifecycle Marketing for National Governing Bodies USA

A platform-agnostic, thought-leadership session introducing the universal member lifecycle and the strategic principles that drive participation, engagement and renewals.

Membership growth and retention don’t happen by chance. The most successful NGB’s understand that every member progresses through a predictable lifecycle and that delivering the right communication at the right time is essential to maintaining engagement and driving renewals. Join Sport:80 & Spotler on Tuesday 24th July at 10am EDT to explore the principles behind modern lifecycle marketing and how NGBs can create more relevant, connected member experiences throughout the membership journey.

Core Themes

• The universal lifecycle stages shared across most NGBs. 
• Common patterns where lifecycle momentum stalls. 
• The role of segmentation and relevance in member engagement. 
• How multi-channel communication supports different lifecycle points. 
• Key journeys that reliably drive measurable impact. 
• How to view lifecycle performance through a leadership lens. 

Key Takeaways

• A clear view of the predictable membership lifecycle. 
• The universal lifecycle stages shared across most NGBs. 
• An understanding of the highest-impact journeys. 
• A leadership perspective on lifecycle health and measurement. 

Everyone who registers will receive:

• A recording of the session to rewatch and reference.
• Practical actions you can take immediately to adapt.
• A follow-up webinar series.

This session is ideal for:

• Membership organisations looking to strengthen the effectiveness of their email communications.
• Sports organisations and clubs responsible for engaging members, participants, supporters, or fans through email.
• Marketing managers and coordinators who oversee email campaigns and member communications.
• Membership managers seeking to improve engagement, retention, and communication practices.
• CRM and database managers responsible for audience segmentation, contact quality, and email performance.
• Communications and engagement teams looking to build trust, improve deliverability, and increase message effectiveness.
• Organisations with large or ageing databases that need guidance on managing dormant and legacy contacts.
• Teams experiencing declining engagement and looking to identify and address signs of email fatigue.
• Anyone responsible for email content and templates who wants to improve accessibility, mobile experience, and message clarity.
• Email practitioners of all experience levels who want a stronger understanding of the foundational principles that drive successful email programmes.

Hosted By…

Jonny Turner
Chief Operating Officer
Sport:80

Jack Clay
Customer Experience Director
Spotler