Black Friday 2025 calendar

Good planning is essential for the success of your Black Friday campaign. Stay on top of your schedule with our handy calendar, which includes all the important dates.

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Keep expanding your knowledge

Should B2B brands bother with Christmas?
Blog
Should B2B brands bother with Christmas?
Richard Wall 17-11-2025

Explore whether B2B brands should embrace Christmas marketing, weigh the benefits, relevance and tactics for festive-season campaigning.

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The strategic importance of your January sale 2026
Blog
The strategic importance of your January sale 2026
Spotler editorial team 07-11-2025

2026 starts now! We show you how smart, data-driven email marketing can turn your January sale into a strategic advantage for 2026.

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6 last-minute eCommerce campaigns to increase revenue before the end of the year
Blog
6 last-minute eCommerce campaigns to increase revenue before the end of the year
Spotler editorial team 03-11-2025

Need a little extra boost to hit your Q4 targets? Here are 6 quick-launch eCommerce campaigns you can use to increase revenue.

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12 tips for planning your Christmas marketing 
Blog
12 tips for planning your Christmas marketing 
Spotler editorial team 01-10-2025

Good Christmas campaigns don’t appear in your stocking fully wrapped. Set yourself up for Christmas success with our 12 tips. Read them all!

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4 reasons why Christmas starts now
Blog
4 reasons why Christmas starts now
Richard Wall 26-09-2025

It’s not your imagination, Christmas really does appear earlier every year. But good if you want a successful Q4!

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The secrets to retaining Black Friday buyers this festive season
Blog
The secrets to retaining Black Friday buyers this festive season
Andy Gilhooley 25-09-2025

Learn how to turn one-time Black Friday shoppers into loyal customers with festive flows, retention tactics and post-purchase engagement.

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Black Friday campaign planning
Infographic
Black Friday campaign planning

Boost your Black Friday marketing with this quick-reference infographic which polled ecommerce marketers on planning!

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The 5 types of Black Friday customers – and how to respond to each
Blog
The 5 types of Black Friday customers – and how to respond to each
Richard Wall 23-09-2025

Loyalists, Researchers, and Impulse Buyers are all after different things from you this Black Friday. Are you set up to give it to them?

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Why Black Friday shoppers behave differently and what you can do about it
Blog
Why Black Friday shoppers behave differently and what you can do about it
Andy Gilhooley 19-09-2025

Discover how Black Friday shoppers differ from regular customers and learn strategies to segment, engage and turn them into loyal buyers.

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15 cheat codes for Black Friday/Cyber Monday success
Blog
15 cheat codes for Black Friday/Cyber Monday success
Andy Gilhooley 19-09-2025

Boost Black Friday & Cyber Monday sales with 15 proven cheat codes. Stand out in busy inboxes, drive clicks and convert customers fast.

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