Buyer Journey

CRM & Lead Management

Attract and nurture leads, manage customers, tasks and pipeline

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Send personalised newsletters and automated email campaigns

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Organise events from invites to registration to check-ins to follow-ups

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Tailor your content to each visitor by serving content based on page views

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Have conversations in real time on the channels your buyers prefer

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Manage and monitor all your social content from one place

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Collect customer data for smart profiling and journeys

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Create smart segments and automations for all your emails

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Turn essential updates in branded personalised experiences

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Help shoppers find products faster and do smart recommendations

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Reach customers with messaging campaigns and social retargeting

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Email Communication

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Webcare

Give your audience the freedom to contact you via their preferred channel

Social Publishing & Monitoring

Manage and monitor all your social content from one place

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Conversational AI

Automate common queries and answers for fast support

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Predict the value of your customer and their conversions

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Customise your integrations with our powerful APIs

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Connect your email, messaging and event channels with CRM

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Connect your store to our CDP, email, WhatsApp platforms

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Buyer Journey

The buyer journey is the path someone takes before they become a customer. People research, ask questions, compare products, check reviews and sometimes go quiet for months before reappearing again. It’s a bit like planning a big trip: there’s the excitement of discovery, the overwhelm of options, and eventually, a decision when everything feels right.

Traditionally, the Buyer Journey is broken down into three main phases: awareness, consideration, and decision.

At the awareness stage, a person realises they have a problem or need. Let’s say a small software company struggles to manage leads coming in through different channels. They’re not looking for a CRM yet, but they are trying to understand what’s going wrong. You show up with a helpful blog post: “Why Marketing Leads Go Cold (and What You Can Do About It).” Now they’ve heard of you.

Next comes the consideration stage. The problem is clear, and they’re actively looking for solutions. So they start comparing CRMs, reading case studies, maybe even signing up for a few demos. They’re weighing up their choices: your product is in the mix, but you’re not the only one.

Finally, there’s the decision stage, when they’ve narrowed it down and need to make the call. This is where pricing pages, client testimonials or a reassuring chat with sales starts to make a real difference.

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